LION’ eCommerce ROAR – September 2026
CLIENT SPOTLIGHT
1,000+ Boats. One Exact-Fit Cover
Fishing Superstore sells 2,500+ fishing, boating and camping products, and boat covers are among the hardest to buy online, since each one has to fit the customer’s exact make, model and length. Alongside managing their SEO, SEM, Meta and email, we built a Boat Cover Finder that takes customers from their boat to the right cover in a few clicks, across 1,000+ boat fitments. Returns on boat covers dropped 42%. We also built a smart cart that manages free gifts on its own. Across the partnership, revenue is up 485% year on year.
ARTICLE SPOTLIGHT
When Your ROAS Is Too Good to Be True
An established Australian eCommerce account was reporting a 21.7x ROAS in Google Ads. Our audit found three Purchase conversions, all set as Primary, with two of them recording almost identical orders. Rebuilt around one trusted signal, the account now shows a true ROAS of around 9x, a baseline its Target ROAS bidding can finally learn from. Here’s what to check in your own account.
SERVICE SPOTLIGHT
Shopify Development That Survives Your Next Update
The theme breaks every time it updates. Checkout can’t apply the rule your business runs on. The ERP sync drops orders, and nobody notices until a customer calls. Our in-house DEV team finds the right Shopify surface for the fix, then builds it there, from custom apps and checkout logic to integrations and theme work that lasts.
PRODUCT SPOTLIGHT
Your Biggest Weeks of the Year Deserve More Than a Last-Minute Plan
You’ve already committed the stock. What’s left is making sure every campaign is ready before the sale opens, not being finished off in the final week. The BFCM Accelerator is a six-week build across email, paid search and Meta, so you go into your sale period with everything approved and nothing left to chase. Last BFCM, one retailer reached a 36.6x ROAS.
WORDS FROM OUR CLIENTS
PARTNER SPOTLIGHT
Turn Repeat Customers Into Your Most Profitable Channel
Subscriptions, loyalty tiers, in-cart rewards and customer portals usually sit in separate apps, and the stack gets heavier with every feature you add. Our new partner PerkRunner brings them into one Australian-built platform that works with Klaviyo and Shopify POS, already trusted locally by brands like iKOU. Brands that join through LION get free migration and 50% off subscription processing on 12-month agreements. That’s six months free.
CHARITY SPOTLIGHT
Together We Thrive
October is Mental Health Month, with World Mental Health Day on 10 October. Heading into peak season, it’s easy for founders and teams to run on empty. This year’s theme is about connection: small, everyday moments of care and conversation that help people cope when life feels like a lot. Checking in on your team this month is a simple place to start.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
