Complex Product Discovery
Customers struggled to find the right boat covers from thousands of SKUs with specific make/model/year requirements. Traditional search and filtering couldn’t handle the complexity of boat-specific fitment.
Advanced eCommerce Features for Complex Marine Products
Built a comprehensive suite of custom features including intelligent product finders, enhanced review systems, visual shopping experiences, and smart cart functionality to handle complex marine product catalogues and customer needs.
Fishing Superstore is a 100% Australian-owned retailer based on the Sunshine Coast, selling 2,500+ fishing, boating and camping products to anglers and boat owners nationwide. LION has partnered with Fishing Superstore since 2021 across SEO, SEM, Meta and email, and the same team that drives their traffic also builds the store it lands on.
Their catalogue asks a lot of the customer. Boat covers have to match an exact make, model and length. Promotions run on spend thresholds, free gifts and tiered offers. The range runs deeper than a standard three-level menu can show. And most shoppers arrive on mobile, where each of those problems is hardest to solve.
Fishing Superstore needed a store that did more of that work for the customer. We built a set of custom features inside their Shopify store to help shoppers find the right fit, trust what they’re buying, and add more to the cart.
Customers struggled to find the right boat covers from thousands of SKUs with specific make/model/year requirements. Traditional search and filtering couldn’t handle the complexity of boat-specific fitment.
Yotpo’s floating review widget wasn’t mobile-compatible, but 60%+ of FSS traffic came from mobile devices. Reviews are critical for high-ticket marine products but weren’t accessible to most customers.
FSS’s extensive product catalogue required a mega menu with multiple levels of navigation, rich media, and dynamic content. Shopify’s native menu system couldn’t support the required complexity or performance.
FSS runs sophisticated promotions (spend thresholds, free gifts, tiered discounts) but Shopify’s native cart couldn’t handle dynamic offer visualization, progress tracking, or automatic gift management.
Solution: Custom Boat Cover Finder
Solution: Custom Yotpo Mobile Widget
Solution: Dynamic Mega Menu
Solution: Smart Cart Functionality
Every business has unique challenges. Let’s discuss how we can build a custom solution for your specific needs.
Contact Our Dev Team
