Most eCommerce founders are paying for clicks that don’t convert. The problem isn’t your product — it’s the system behind your ads. LION Digital’s Search Engine Marketing service is built on four interlocking pillars — foundational best practice, full-funnel strategy, ROAS performance methodology, and relentless optimisation — so every dollar you spend works harder.
We’re not generalists. Our SEM specialists live and breathe Google Ads for eCommerce — meaning their time goes entirely toward improving your performance, not splitting focus across channels.
We act as an extension of your in-house team. You get a partner agency with deep category knowledge, transparency, and obsession with one metric: your return on ad spend.
Purchase decisions don’t happen in a single moment. We engineer campaigns that meet your customer at every stage of their journey — from first discovery through to loyal repeat buyer.
Awareness-first campaigns that introduce your brand and product range to high-potential audiences. We target broad but qualified intent signals — category keywords, competitive terms and contextual audiences — to fill the top of your pipeline with future buyers.
Campaigns built around the questions buyers ask mid-research — frequently asked questions, feature comparisons, reviews and “best X” searches. We capture shoppers in the evaluation window and direct them toward your brand as the right answer.
High-intent, transactional campaigns targeting buyers ready to purchase. We leverage brand keywords, promotional messaging, unique selling propositions and competitive differentiators to win the final click. ROAS targets are tightest here.
The funnel doesn’t end at checkout. Remarketing campaigns, loyalty incentives and upsell strategies keep existing customers in the ecosystem — improving lifetime value and reducing the cost-per-acquisition of future revenue.
Each stage of the funnel demands a different message, a different intent-match and a different bid strategy. Our full-funnel method ensures no customer is lost between stages.
The Result: A self-reinforcing system where awareness campaigns feed mid-funnel consideration, and bottom-funnel activity converts at higher rates because the groundwork was laid above.
Four sequential disciplines — each building on the last — that translate media spend into measurable, sustainable return on ad spend.
SEM specialists who live in Google Ads — not generalists across six channels. Their entire focus is improving your paid search performance.
We go beyond clicks. Every dollar is tracked to revenue. We know how eCommerce scales and build strategies that improve ROAS as spend grows.
Regular optimisation is in our DNA. We test, pivot and improve as a constant cadence — not a quarterly event.
Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
Dimitri brings two decades of retail and eCommerce leadership, including senior marketing, operations and digital roles at Retail Apparel Group, Specialty Fashion Group and Glue Store, and a track record founding and exiting consumer brands. Former CEO of Glow Dreaming.
Mark, one of our senior specialists, previously worked at Google, supporting advertisers and agencies from within the ecosystem. That experience shapes how we think about account structure, automation, and how Google’s priorities translate into real-world performance for our clients.
Dimitri Kontopos, Client Success Lead, brings two decades of commercial and eCommerce leadership across some of Australia’s most recognised retail groups, combining the discipline of large-scale retail with a founder-operator’s instinct. Our specialists have overseen more than $350 million in paid media investment across household brands, with Mark managing in excess of $50 million directly. Scale at this level teaches discipline — what works, what breaks, and where risk compounds quietly over time.
What this means for our clients is an ability to cut through the jargon, align what our client’s growth needs are and how Google Ads can be managed to deliver the results our clients deserve.
The combination of platform-side insight and operator-side accountability that has driven material growth for over 20 years, informs how we lead strategy and execution today: deliberately, responsibly, and with a long-term view of performance leading to long term revenue growth.
Book a call with our SEM team and find out how LION Digital’s unique performance model delivers ROAS that grows with your business.
Book A Free Call
