Dynamic Retainer

Need performance, accountability, and flexibility for your brand? LION’s elite veteran team drives growth across all key channels, aligned to your priorities.

Dynamic Retainer

Many eCommerce businesses manage multiple brands under one umbrella, each often with its own agency, consultant, or internal team. The result? Disconnected efforts, competing priorities, and missed opportunities.

The Dynamic Retainer brings everything under one roof. Your hours flex across any of LION’s core services — SEO, SEM, Social, Email, and Development — so you can focus on what drives results now, without being locked into rigid scopes or siloed retainers.

Whether you’re scaling fast, stabilising performance, or testing new markets, this model moves with your business.

No juggling multiple retainers or renegotiating scopes — just focused work where it matters most, when it matters most.

What's Included

SEO

We assess the five pillars driving SEO success — technical, content, authority, user experience and local — and execute against the ones that move your rankings fastest.

  • Technical audits & crawl health
  • Content strategy & production
  • Link building & digital PR
  • Core Web Vitals & speed
  • Rank tracking & visibility

Who Is It For

The Dynamic Retainer is designed for modern brands that need flexibility, not fixed scopes. Instead of being locked into a rigid set of deliverables, this model adapts as your priorities evolve.

  • Multi-brand businesses

    Brands where speed to market is critical and focusing on impactful work is required, within a specific channel.

  • Founders & marketing leads

    Who want the freedom to shift priorities without friction or renegotiating scopes.

  • Growing teams

    Looking for consistent, high-quality execution across channels — managed by seasoned channel directors and supported by LION’s data-driven insights.

How We Work Together

  1. 01

    Kick-Off & Discovery

    Define your goals and map channel priorities.

  2. 02

    Monthly Allocation

    Hours are assigned where they’ll deliver maximum impact.

  3. 03

    Execute & Pivot

    Shift focus as needed, with no new contracts or silos.

  4. 04

    Review & Optimise

    Monthly reporting through LION VIEW, offers up-to-date, real-time data.

Words From Our Clients

See Our Success Stories

Frequently Asked Questions

Can I shift focus or reallocate hours mid-month?
You can shift focus and reallocate hours, but we ask for 30 days’ notice to ensure the team can adjust priorities and resources effectively.
What if I don’t use all my hours?
Unused hours roll over for 30 days — ensuring full value.
Can I include sub-brands under the same retainer?
Yes — the Dynamic Retainer can support multiple brands, but the exact allocation and number of brands should be discussed with your Account Director to ensure the retainer delivers maximum impact.

Let Our Team Of Ecommerce Specialists Help You Achieve Elite Digital Experiences & Growth

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