Take The LION’s Share Of The Market

Retailer DNA.
Veteran Specialists.
Accountable Growth.

Find out where your revenue is hiding.

- $350M+ Media Managed
- 200+ Brands Grown
- 8.5× Avg Client ROAS
- 120+ Yrs Combined Experience
Claim Your Complimentary Audit →

No credit card required. Senior specialist assigned within 24hrs.

Google Premier Partner 2024
Deloitte Fast 50 AU Rising Star Award
Klaviyo Master Elite Partner - LION Digital
Shopify
Havaianas R.M. Williams W. Titley Sportitude Nutrition Warehouse Ledlenser Fjällräven Taylors Wines Cult Helly Hansen Supplement Mart Havaianas R.M. Williams W. Titley Sportitude Nutrition Warehouse Ledlenser Fjällräven Taylors Wines Cult Helly Hansen Supplement Mart

02 / Why We're Different

We Don't Advise From The Outside.

Our founder started on the shop floor at 14, the beginning of a career built on understanding what it actually takes to move product, retain customers, and protect margin. His family has been in retail for over 100 years. He still runs live stores today.

At LION, a veteran eCommerce operator at CMO level owns your strategy, runs your program, and takes full accountability for performance. Not a junior team. Not an account manager. A partner who understands your business from the inside.

The result: strategy built on real commercial experience, delivered by the person who designed it.

Revenue Loss Calculator

Estimate the annual revenue you are leaving on the table due to site speed issues.

$113K
Current Est. Monthly Revenue
$35K
Revenue Left On The Table / Month
$416K
Annual Opportunity From Fixing Speed

Formula: Every 1 second of excess load time reduces conversions by 7% (Deloitte / Google research). Target load time: 2.5s.

Fix It

03 / AI & Technology

We Don't Use AI.
We Build With It.

Most agencies plug into off-the-shelf tools and call it innovation. We've built our own infrastructure, and we're constantly evolving it. Testing new models, new methods, staying ahead so our clients don't have to.

Not because it's trending. Because an agency running live stores can't afford to be behind the curve.

The result: your specialists already know what's happening on your account before the week begins, and they're acting on it before your competitors even see it.

~/lion-os / weekly-digest.log
Live
LION OS / Weekly Intelligence Digest // sent every Monday to specialist leads
store: client.myshopify.com  |  period: Mar 24 to Mar 30, 2026
revenue: actual $284,320 / forecast $261,000 / +$23,320 ↑ 8.9%
seo_gap: "fishing rods under $100" :: est. +$18K/mo
email_segment: lapsed 90 day buyers :: est. +$9,200
roas: 4.2x :: action: scale SEM budget +15%

04 / Our Team

The Specialists Behind Every Channel.

Every channel is led by a senior specialist with 10+ years of deep eCommerce focus. You work directly with the practitioners running your campaigns. Strategy and execution from the same hands.

Senior Leadership

Leo Comino
Leo Comino Founder & Global CEO Leo is a Deloitte award winning and Forbes published digital business builder with over a decade of success in the industry working with market-leading brands. He has a…
Dimitri Kontopos
Dimitri Kontopos Client Success Lead Dimitri brings over 20 years of experience building and scaling businesses across retail, ecommerce and consumer brands. He has held senior marketing, operations and digital leadership roles with…
Julia Zschaepe
Julia Zschaepe Operations Manager As Operations Manager at LION Digital, Julia works closely alongside the founder from the Sunshine Coast office, overseeing the day-to-day operations that keep the agency running smoothly. With…

Full Team

Senior practitioners across SEO, paid media, email, content, and engineering. The people doing the actual work on your account.

Bianca Freedman
Bianca Freedman eCommerce Consultant
Mark Johnson
Mark Johnson Sr Paid Media Consultant
Pete Macumber
Pete Macumber Technical Director
Daniel Picken
Daniel Picken SEO Director
Jan Pandula
Jan Pandula Email Lead
Jennifer McCarthy
Jennifer McCarthy Digital Content Manager
Jay Kumar
Jay Kumar eCommerce Developer
Arnel Guizona
Arnel Guizona SEO Specialist
Valerie Telmiakova
Valerie Telmiakova Senior Content Writer
Francis Molo
Francis Molo SEM Executive
Sana Qasim
Sana Qasim Growth Assistant
Charmyne Arcamo
Charmyne Arcamo Marketing Coordinator
Francine Molo
Francine Molo Paid Media Specialist
Cristine Balingit
Cristine Balingit Email Specialist
Amy Barratt-Boyes
Amy Barratt-Boyes Social Media Lead

05 / Proof

Trusted By Category Leaders.

Long-term partnerships with brands that lead their categories. Every number client verified.

01 Featured client
R.M. Williams
Tier 1 partnership
36x ROI

06 / Our Model

The LION Framework.

Most agencies push a channel. We diagnose the problem first, then build the solution around what your business actually needs.

01
Analyse
Agnostic Discovery. No Assumptions.

We come in without an agenda. Before we recommend anything, we get access to your channels, your data, and your numbers - and we diagnose where the biggest commercial opportunity actually sits. Some brands need SEO. Some need a technical fix. Some need all of it. We find out first.

02
Execute
Focused On Your Biggest Win First.

We don't spread thin across every channel from day one. We focus on the highest-impact solution identified in discovery and execute it to a standard that moves the needle. Deep specialists, no generalists.

03
Expand
Grow The Remit. Earn The Partnership.

As results compound, we expand our scope - across more channels, more brands in your portfolio, and more markets. Growth is performance-based and merit-earned, not assumed.

04
Scale
Into New Markets. Globally.

When the foundation is proven, we take it further. Multi-market expansion, international growth strategy, and the infrastructure to support it - built on what we know already works for your brand.

04 / Services

What we do.

01 Technical Development Solving complex technical challenges and correcting eCommerce foundations. From site speed and tracking integrity to custom Shopify builds - if it impacts conversion, we fix it.
02 SEM Performance and margin-focused Google Ads campaigns built for eCommerce. We don't chase clicks - we chase revenue.
03 Paid Social Full-funnel Meta campaigns that drive traffic, retarget browsers and convert buyers. No ad spend percentages - aligned to your ROAS targets.
04 Email Highly sophisticated eCommerce focused email marketing services. Klaviyo Master Elite certified. Programs built on behavioural signals and lifecycle triggers. Managed end to end or modular, your choice.
05 SEO Total market SEO built for eCommerce and online retailers. From technical foundations to content strategy - including AEO and GEO for AI-driven search.
06 CRO Conversion rate optimisation that compounds over time. A 1% improvement in CR doubles your revenue - we find where you're leaking it.

What we do.

Five core capabilities, surrounded by nine specialist offerings, one team, one roof, one accountable senior specialist per channel.

08 / Categories

We specialise. Vast categories.

No retail adjacent. We've grown 40+ eCommerce brands across eight distinct verticals. Every channel team has lived inside your category.

09 / Case Studies

Proof That Speaks For Itself.

Real results from real eCommerce brands. Every number is client-verified.

Blended Search SEM SEO
16X
ROAS
42%
Increase in Paid Transactions
66%
Increase in Organic Revenue
SEM SEO
300%
Revenue Growth (Single Day)
8.5x
ROAS on the Day
25-Year
Sales Record
DEV SEM SEO SOCIAL
34%
Increase in Revenue
24%
Increase in Organic Search Traffic
14%
Increase in Conversion Rate
SEM SOCIAL
8.2x
ROAS
40%
Increase in Online Sales
232%
Increase in Paid Revenue MoM
Email
700%
Increase in Email Revenue
73%
Increase in Unique Clicks YoY
108%
Increase in SMS Campaign Revenue YoY
View All Case Studies →

Words From Our Clients

  • I would highly recommend LION for any brands looking to grow! LION has proven results and the benefits of their blended strategy methodology for our digital marketing across…

    Simon Burnett
    Simon Burnett Head of Brand · Zen Imports - Ledlenser - Fjallraven - Leatherman
  • A fantastic partner for our CRM refresh. As part of our recent brand refresh, we worked with LION to strengthen our Klaviyo email ecosystem, which involved Email flow…

    Richard Hirst
    Richard Hirst Head of eCommerce · Taylors Wines
  • Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…

    Heather Earl
    Heather Earl eCommerce & Digital Marketing Manager · Nutrition Warehouse
  • I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…

    Caitlin Probert
    Caitlin Probert Online Manager · Chempro Online
  • These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…

    Tony Titley
    Tony Titley Chief Executive Officer · W. Titley & Co
  • The experienced team went above and beyond to assist with the SEO piece of the migration and I would highly recommend them!

    Mikhyla Dudley
    Mikhyla Dudley Head of eComm · Havaianas
  • Great service provider, very knowledgable and responsive.

    Rodrigo Sousa
    Rodrigo Sousa Conversion Manager · BikesOnline
  • Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…

    Stephen Brumwell
    Stephen Brumwell Operations Lead · CATALO Natural Health Foods Ltd.
  • We engaged LION Digital for SEM services under their LION Promise after being referred to by their business coach, and they have absolutely delivered. LION committed to a…

    Matt Webber
    Matt Webber Managing Director · Dash Offroad
  • Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…

    Ben Martin
    Ben Martin Managing Director · G Life Watches
  • Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.

    Jake Di Blasi
    Jake Di Blasi Managing Director · Pen City
  • Working with LION Digital has been amazing! We’ve seen incredible results since they’ve taken over SEO and SEM for our business. (and when I say incredible, I’m talking…

    Annabel Hendrie
    Annabel Hendrie Marketing Manager · Simply for Strings
  • I’ve had a series of consults with Leo and his advice and open approach has been really helpful. I am looking forward to working with Lion in the…

    Damien Addison
    Damien Addison Owner · MMA Fight Store
  • I have been using Lion Digital for 6 months and have been very impressed with the service and results they have achieved!

    Adam Williams
    Adam Williams Supplement Mart
  • They have been very thorough and we love the transparency of the dashboard. Plus we're seeing positive results after one month!

    Hayley Urmston
    Hayley Urmston Blowes Clothing
  • Great young team with amazing industry experience. Very hands on approach they adopt which is what we were after to grow our new brand.

    Greg Ollerhead
    Greg Ollerhead OneWorld Collection
  • Within a short period of time we had achieved phenomenal results with them.

    Nicola Poltronieri
    Nicola Poltronieri Hearns Hobbies
  • I noticed an improvement in our online sales in the first month of working with them.

    Milly Terbutt
    Milly Terbutt Dust N Boots
  • They have achieved in 6 months what our last agency couldn't in over 2 years. Highly recommended.

    Hamish Thompson
    Hamish Thompson CraftOnline
  • Lion Digital are great partners to work with, they are easy to communicate with and take the time to learn your business.

    Fiona Hansen
    Fiona Hansen Fat Burners Only
  • Leo and the team provide an incredible service and have turned my business around. Worth every single cent! Don’t go anywhere else!

    Jessica Brown
    Jessica Brown SHOE ME
  • I trust the Lion Digital team completely and will be giving them more autonomy over my online business.

    Vincent Nguyen
    Vincent Nguyen SNS Australia
  • I could clearly see how they could help our business grow, both immediately with their SEM and more sustainably with their SEO plans.

    Adam Fitzhenry
    Adam Fitzhenry Plant Doctor
  • I’m a difficult to deal with e-commerce owner. Having dealt with a lot of agency’s over the years lion have impressed with strategy and execution. Recommend.

    James Patten
    James Patten Crooze
  • Thanks a lot for the ongoing strategic help with our online presence.

    Daniel Ednie-Lockett
    Daniel Ednie-Lockett ELICOS Consultants
  • James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!

    Jenny Fang
    Jenny Fang Super Sleeper Pro
  • We anticipate and are planning for exponential growth over the next year working with their very dynamic, responsive and professional team!

    Galy O’Connor
    Galy O’Connor Arts and Crafts Supplies Online Australia
  • By now i have seen growth that i wouldn’t normally achieve with the traditional approach!

    Tom Wang
    Tom Wang Yourlite

11 / Dashboard

LION VIEW · Live

One dashboard. Total transparency.

LION VIEW is your all inclusive digital dashboard. Every channel, every insight, every recommendation surfaced in one place. Real time data. Plain language. Zero black box reporting.

  • Monthly reporting consolidated. No spreadsheets emailed at 11pm.
  • 90 day strategy & action plan so you always know what's next.
  • Real time GA4 + Search Console with full integration and native views.
  • Specialist recommendations with every play explained and every call auditable.
  • Activity mapped granularly. Every hour your team logs is visible.
Request a LION VIEW demo →
lion-view.app / dashboard / performance
Live
Overall Sessions
Sessions
203.2K
Percentage Change 6.2%
Absolute Change 11,815
Overall Revenue
Revenue
$69.17K
Percentage Change 81.1%
Absolute Change $30,972.12
Average purchase revenue
$446.25
Percentage Change 29.7%
Absolute Change $102.14
Conversion rate
0.1%
Percentage Change 42.2%
Absolute Change 0.04%
Sessions Purchase revenue
Sessions Purchase revenue 10K 8K 6K 4K 2K 0 15K 10K 5K 0 -5K Jun 1 Jun 4 Jun 7 Jun 10 Jun 13 Jun 16 Jun 19 Jun 22 Jun 25 Jun 28

12 / Partnerships

Certified At The Top Tier.

We're tiered at the highest level on the platforms your store actually runs on, not on every logo we can collect.

01 Tier 1 partnership Klaviyo Master Elite Master Elite

Klaviyo's top certification tier, held by fewer than 50 agencies worldwide. Co-branded with LION.

Email · SMS · Lifecycle · Klaviyo Master Elite
02 Tier 1 partnership Google Partner Partner

Google's highest partner badge, awarded to the top performers across spend, growth and certification.

SEM · PMax · Shopping · Google Partner
03 Tier 1 partnership Shopify Select Partner Partner

Certified for enterprise eCommerce. Shopify migrations, theme rebuilds and replatforming at scale.

Migration · Theme · Replatform · Shopify
Also partnered with

PlusBRANDSCOPE · ChannelWiz · clearer.io · Emarsys · eStar · Global-e · Gorgias · Instant · Kount · Lexer · Magento · Maropost (Neto) · nextbuy · Nosto · preezie · Retail Doctor Group · REVIEWS.io · SAAS INTEGRATOR · Shop with Friends · Techweave · Try With Mirra · Wayflyer · Your Leasing Co

13 / Meet Leo

Leo Comino, Founder of LION Digital
Leo Comino Founder & CEO
LinkedIn →

Built From The Inside

Our Founder Is Also A Retailer.

Leo’s family has been in retail for over 100 years. He started on the shop floor at 14, not as a summer job, but as the beginning of a career built on understanding what it actually takes to move product, retain customers, and protect margin.

He’s not advising from the outside. He runs his own eCommerce stores alongside the agency, which means every strategy we deploy has already been pressure tested against real customers, real margins, and real Black Fridays.

That same operator instinct drove the build of OpenClaw, LION’s proprietary AI infrastructure, constantly evolving and model-agnostic, designed to find the revenue opportunities and technical gaps that only someone who’s lived the pressure of running a store would know to look for.

20+ Years operating in eCommerce as both agency lead and retailer
$350m+ In media steered for 200+ direct-to-consumer brands
Live Runs his own stores. Strategy tested on real P&L
Limited · 4 clients / month

Ready?

Let's find where the revenue is hiding.

A complimentary $4,500 senior-specialist eCommerce audit. We diagnose exactly where your growth is leaking, and the precise plays to plug it. Delivered in 5 working days.

Traffic Gap
Every keyword and channel you're losing to competitors, quantified in dollars.
Paid Media Efficiency
ROAS leak audit across Google, Meta & marketplaces, showing where the spend isn't pulling weight.
Conversion Teardown
Funnel + UX review of your storefront, the friction points costing you sales today.
Lifecycle & CRM
Email/SMS flow audit + Klaviyo-grade benchmarks against best-in-class brands.
$4,500 value No credit card required Delivered in 5 working days
Trusted by ambitious eCommerce brands 200+ brands grown $350m+ media managed 15+ yrs specialist-led

14 / Get In Touch

Let's talk
performance.