Great service provider, very knowledgable and responsive.
- Organic keywords on the Top-3 positions were up by 63% (AU)
- Clicks across 32 targeted collections increased by 71% (AU)
- Impressions increased by 30% despite a 6% market decline (US)
- Clicks for targeted collections rose by 11% (US)
- Monthly traffic grew by 15.5%, from 254k to 293k sessions
- Keywords in Top 3 positions maintained at 2.5k
- Overall keywords ranked across AU & US reached 40k
CONTEXT
BikesOnline has built its reputation as the leading speciality bike retailer across Australia and America. As a one-stop shop for everything cycling, they combine years of industry experience with a dynamic online experience that rivals local bike stores. They stock a wide range of world-class bikes by Polygon, Marin, Superior Bikes, Entity Cycling, and GT, as well as accessories and replacement parts. However, despite premium product offers and comprehensive customer service, BikesOnline faced declining organic performance and significant growth challenges in both markets. They needed specialists in international eCommerce and technical SEO, and LION Digital had the expertise to manage such a high-impact digital transformation project with global visibility.
What started as a website optimisation request resulted in a strategic 2+ year relationship that transformed BikesOnline’s digital presence and delivered exceptional growth across US and AU markets.
RESULTS
LION Digital delivered a flawless website migration with exceptional results across all metrics:
- Traffic grew from 254k to 293k per month (15.5% increase immediately post-migration).
- SEO keywords maintained at 2.5k in the top 3 positions.
- 40k total keywords ranking across both markets.
- Consistent month-over-month growth trajectory.
The outcomes clearly show the power of a well-performed SEO strategy and expert migration management. By combining technical knowledge with market understanding, LION Digital helped BikesOnline survive a major platform change and transform a weak SEO channel into a growth engine.
Since June 2022, BikesOnline has continued to achieve outstanding organic performance across both AU and US markets. For LION Digital, this partnership is another successful example of turning challenges into lasting competitive advantages.
Top-3 keyword rankings
overall across AU & US
growth after the migration
