Leo Comino: Founder & CEO | LION Digital AU & UK

Leo is a Deloitte award-winning digital business builder with nearly two decades of success driving growth for market-leading brands and ambitious entrepreneurs.

His family has been in retail for over 100 years, and Leo himself began working on the shop floor at 14, developing a deep customer-first mindset that continues to shape his perspective. Over the years, he has built expertise in eCommerce, digital strategy, and growth execution—consistently delivering measurable results for retailers, brands, and manufacturers.

Founder and CEO of leading digital agency LION Digital, Leo also operates as a retailer, property developer, and guest accommodation business owner on the Sunshine Coast. This multi-industry experience gives him a distinctive vantage point on scaling businesses, enabling him to identify untapped opportunities and sequence revenue activation strategies that rapidly drive profitability and long-term growth.

A strategist and growth architect, Leo thrives on the transparent and performance-driven nature of digital marketing, using it as a lever to transform underperforming operations into market leaders.

10+ years of successfully creating and executing digital marketing & eCommerce strategies
20+ years of sales & marketing experience, new business development & partnership management
Consistent record of significantly growing company and client revenue
Natural ability and passion for relationship development and management
Passionate about digital marketing & cloud-based solutions
Extensive digital marketing strategy and consultation experience
Product, project, team management and recruitment experience

Some of the flagship clients Leo has worked with include: RM Williams, Decathlon, Australia Post, Havaianas, Australian Geographics, Sukin (BWX), Bardot, Nutrition Warehouse, Milan Direct, Tent World, Shimano Fish, The Block Shop, Auto Elec, CraftOnline, Go Lights, Paul Carroll, Highgrove Bathrooms, Bookworld, Unilever, L’Oreal, Diageo, Lion, Foxtel, McWilliams Wines, Telstra Super, IOOF, Media Super, Salt & Pepper.