CLIENT SPOTLIGHT
Q2 Wins From LION Got Talent
Every quarter at LION Digital, each channel presents their biggest win from the quarter. The team votes on a winner.
This quarter the four channels brought their best: a front-end Shopify fix backed by a 68% sales uplift, an AI content workflow delivering 5x output, a Klaviyo migration driving +149% flow revenue, and 1,687 disapproved products restored across 9 countries days before a major EOFY sale.
Four channels. Four wins worth knowing about.
ARTICLE SPOTLIGHT
SEO, AEO, GEO – Three Engines, Three Strategies
Your next customer might find you in a Google blue link, an AI Overview, or a one-line recommendation from ChatGPT. Each one works differently, and each takes a different approach to win.
We broke down how each engine works, what it takes to rank in each, and where most eCommerce stores are leaving visibility on the table heading into FY27.
Winning EOFY Isn’t About Spending More
Shipping costs up. Ad costs climbing. 73% of Australian shoppers waiting for sale events. In that environment, paid acquisition alone means fighting for margin on the hardest front.
The average eCommerce brand we audit has more than $1M in untapped annual revenue in their existing customer base. Not from new customers, but from the ones they’ve already paid to acquire.
We put the EOFY retention playbook together for brands that want to change that coming into FY27.
SERVICE SPOTLIGHT
SEO Built for Modern Search Requirements
Shopify’s entire Spring ’26 release is built around one shift: products discovered and purchased inside AI chats. If your strategy isn’t accounting for SEO, AEO and GEO together, you’re optimising for a search landscape that’s already moved on.
LION’s SCOPE AI methodology covers Google, AI-driven search surfaces, and agent-driven discovery. Not just rankings – revenue.
PARTNER SPOTLIGHT
Your Klaviyo Data, Now Inside Shopify Admin
Klaviyo’s new Shopify Sidekick integration puts campaign performance, flow revenue and subscriber growth directly inside Shopify Admin; instant answers, right where you’re already working.
As Klaviyo Master Elite Partners, LION Digital manages the full Klaviyo program for established eCommerce brands from strategy and setup through to ongoing optimisation. If you’re not sure your Klaviyo account is working as hard as it should, we’ll tell you exactly where the gaps are.
WORDS FROM OUR CLIENTS
CHARITY SPOTLIGHT
Whale Season Is Here
Right now, more than 50,000 humpback whales are making their annual migration along Australia’s east coast – the largest migration in recorded history, and one of conservation’s greatest comeback stories.
This month we’re supporting the Australian Marine Conservation Society’s Save Our Whales campaign, helping protect these extraordinary animals from the growing threats of climate change, fishing entanglement and plastic pollution.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
