Q2 2026 · LION DIGITAL ALL-HANDS

LION GOT
TALENT.

Every quarter, every channel at LION shares their biggest win from the quarter. One connected team. Four disciplines. All working toward the same outcome for our clients.

DEV

Smart Problem Solving.

Front-end size selector fix — Titley’s on Shopify

Customers were faced with a grid of 40+ combined size buttons — hard to read, harder to tap on mobile, and pushing the Add to Cart button off screen entirely.

Jay and Pete benchmarked leading retailers and rebuilt the experience from scratch. A two-step selection funnel — waist first, then length. By removing the grid clutter, they optimised screen real estate for high-quality product imagery while ensuring a faster, error-free path to Add to Bag.

No back-end overhaul. No third-party app. The fix lived entirely on the front end.

  • 68% Men’s Jeans Sales
  • 44% Women’s Jeans Sales

30 days after launch · front-end only · no third-party app

  • Jay Kumar
    Jay Kumar eCommerce Developer
  • Pete Macumber
    Pete Macumber Technical Director
“No back-end overhaul. No third-party app. Just elegant front-end thinking.”
SEO

Scaling Content With AI.

Brief-to-draft AI workflow — Taylor’s Wines

Taylor’s is a third-generation winery with a strong brand voice and a new focus on younger audiences. Generic AI content wasn’t going to cut it.

Daniel, Arnel and Valerie built a repeatable Clawbot workflow — detailed brief in, review-ready Google Doc out. Keyword, audience, intent, structure and internal links go in. Brand-accurate, audience-specific content comes out. The content team stays in charge. AI does the heavy lifting.

From the Google AI conference: “Google doesn’t care whether AI wrote it. If the user likes the content, Google will like it.”

  • 5x Content Output
  • Minimal Revision Requests
  • Daniel Picken
    Daniel Picken SEO Director
  • Arnel Guizona
    Arnel Guizona SEO Specialist
  • Valerie Telmiakova
    Valerie Telmiakova Senior Content Writer
“AI doesn’t replace the brief. It rewards it. Better input, stronger output.”
EMAIL

Flows That Do The Work.

Klaviyo migration and 6-flow automation — Dash Off-Road

Dash Off-Road came to LION with zero flow revenue and a basic email setup. Jan and Cristine migrated them to Klaviyo, rebuilt the entire email design system, and built 6 flows contextualised to their 5 off-road vehicle platforms.

Customers who drive a Hilux get Hilux emails. Customers who drive a Jimny get Jimny emails. Relevance at scale.

  • +149% Flow Revenue Feb–May
  • 39%→73% Flows Share Of Revenue
Flows As % Of Email Revenue
Feb 39%
Mar 43%
Apr 53%
May 73%
  • Jan Pandula
    Jan Pandula Email Lead
  • Cristine Balingit
    Cristine Balingit Email Specialist
“The engine is still running for them today.”
PAID MEDIA

Catching What Others Miss.

1,687 disapproved GMC items — fixed before Zambezee’s EOFY sale

Days before Zambezee’s biggest sale of the year, 1,687 products had quietly disappeared from Google Shopping across 9 countries. Colour swatches had replaced product images. Google pulled the lot. No warning. No root cause.

Mark caught it during routine preparation, raised the alarm immediately, wrote a step-by-step guide, recorded a video tutorial, and stayed on call as the client’s team manually restored every single product. One day before the sale launched, they were back.

  • 1,687 Products Restored
  • 10 days Start To Finish
  • Jun 1 Sale Live On Time
  • Mark Johnson
    Mark Johnson Sr Paid Media Consultant
  • Francis Molo
    Francis Molo SEM Executive
“The client didn’t know. Their sale was about to launch with most of their catalogue invisible on Google Shopping. This is why you need an agency.”

Who Would
You Vote For?

Four channels. Four genuine wins. The team has already voted — but we want to know what you think.

Drop your vote in the comments on LinkedIn · Winner announced in our next post