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CLIENT SPOTLIGHT The Metric Most Agencies Don’t Talk About ROAS gets all the headlines. But the number that actually tells...

Server Location Q. Server location doesn’t affect geotargeting, but it can affect the website speed, and, thus, ranking. Not Ranking...

Website Is Down Temporarily Q. There isn’t really a way to tell Google that the website will be temporarily down...

Same Language Content for Different Countries Q. It’s more reasonable to have one version of the website targeting different countries...

2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the...

Mobile Friendliness Q. Pages that are not mobile-friendly don’t fall out of being indexed Title Length Q. On Google’s side,...

No-Index and Crawling Q. If a website had no index pages at some point, and Google hasn’t picked up the...

Core Updates Q. Core Updates are more about website’s relevance rather than its technical issues Indexing On Page Videos Q....

Landing Page, AHREF Lang Q. If you have a doorway page to different country options, set that up as the...

Core Web Vitals Q. The weight of Core Web Vitals doesn’t change depending on what kind of website is being...