Insights & updates
Senior-led commentary on eCommerce growth — SEO, paid, email, lifecycle, and the monthly state of the channels.
Indexing API Q. Using API for things other than job posting and broadcasting events doesn’t bring any benefits. Unlinked Brand Mention Q. Unlinked brand mention doesn’t really affect…
Often changing title tags Q. The problem with changing title tags very often lies in the fact that Google won’t be able to recrawl them that often. Reusing…
Paid Links Q. The way Google decides whether the link is a paid link or not does not just depend on someone reporting the link as a paid…
HOW TO CREATE CONSISTENT RESULTS COMING OUT OF THE HOLIDAY SEASON LION stands for Leaders In Our Niche, and we are a team of seasoned and passionate eCommerce…
Server Location Q. Server location doesn’t affect geotargeting, but it can affect the website speed, and, thus, ranking. Not Ranking For Brand Name Q. When Google tries to…
Website Is Down Temporarily Q. There isn’t really a way to tell Google that the website will be temporarily down without getting dropped out of the index. 304…
Same Language Content for Different Countries Q. It’s more reasonable to have one version of the website targeting different countries with the same language, rather than different versions…
2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the economy was in decline up until that point.…
Mobile Friendliness Q. Pages that are not mobile-friendly don’t fall out of being indexed Title Length Q. On Google’s side, there are no guidelines on how long a…
No-Index and Crawling Q. If a website had no index pages at some point, and Google hasn’t picked up the pages after they became indexable, it can be…
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