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Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.

Articles

Today’s Search Landscape: Evolving Trends and Technologies

Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we…

September 2, 2024 Read this article →
Articles

Klaviyo vs Mailchimp: Why Over 35K Brands Have Made the Switch to Klaviyo

Have you outgrown Mailchimp? You're not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and…

July 23, 2024 Read this article →
Articles

LION Digital + Shop With Friends

LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify…

July 5, 2024 Read this article →
Articles

Best Practice for SEO: No Cut Corners and Pure Common Sense

As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and…

July 3, 2024 Read this article →
Articles

PROTECT YOUR ECOMMERCE BUSINESS FROM FRAUD

Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly,…

June 11, 2024 Read this article →
Articles

The Changing Face of Online Search: Social Media, User-Generated Content, AI, and Vertical Search

In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look…

June 6, 2024 Read this article →
Articles

Shopify and Google Cloud: Transforming Customer Retail with Innovation

Explore our latest blog for a comprehensive rundown of the transformative partnership between Shopify and Google Cloud, innovatively redesigning the retail landscape.

May 20, 2024 Read this article →
Articles

What e-Tailers and Entrepreneurs Should Know About Google’s March 2024 Core Update and New Spam Policies

Learn the impact of Google's March 2024 Core Update on SEO strategies for marketers, eCommerce businesses, and entrepreneurs. The LION team guides you on how to navigate the…

April 14, 2024 Read this article →
Articles

The Evolution of Online Search: Early Search Engines Before Google

In this series, we delve into the evolution of online search, spanning various platforms and technologies and how they interconnect. By examining these aspects, we aim to uncover…

April 9, 2024 Read this article →
Articles

A Recap: The Evolution of Online Retail in Australia in 2023

At LION Digital, we explore consumer buying behaviour in 2023 for retail and online shopping, from the deceleration in growth in bricks and mortar to the rise of…

March 22, 2024 Read this article →

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