Insights & updates
Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.
To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture…
Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of generic emails aimed at mass outreach instead of…
In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border eCommerce platform that helps small to large businesses…
The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify OVERVIEW In this article, the LION team explores the latest updates from the latest Shopify…
Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we…
Have you outgrown Mailchimp? You're not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and…
LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify…
As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and…
Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly,…
In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look…
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