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Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.

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Amazon SEO

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to…

May 13, 2025 Read this article →
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clearer.io – PARTNER SPOTLIGHT

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth with clearer.io. In the complex world of eCommerce,…

April 16, 2025 Read this article →
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ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers and business owners are more concerned with metrics…

April 14, 2025 Read this article →
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Techweave Joins LION’s Partnership Program to Strengthen eCommerce Solutions

LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office software solutions to support the seamless integration of…

March 25, 2025 Read this article →
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eCommerce Website Design and Development Foundations

The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate…

February 26, 2025 Read this article →
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eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and…

January 29, 2025 Read this article →
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TAKE YOUR POST-BFCM & 2025 STRATEGY TO THE NEXT LEVEL WITH AN ECOMMERCE SPECIALIST

Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or…

December 4, 2024 Read this article →
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Can Running Google Ads on Subdomains Impact Campaign Performance?

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture…

November 13, 2024 Read this article →
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Harnessing AI for Personalisation and Optimised Send Times in Email Campaigns

Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of generic emails aimed at mass outreach instead of…

October 17, 2024 Read this article →
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Global-E – PARTNER SPOTLIGHT

In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border eCommerce platform that helps small to large businesses…

September 27, 2024 Read this article →

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