Insights & updates
Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of…
Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to…
What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth with clearer.io. In the complex world of eCommerce,…
Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers and business owners are more concerned with metrics…
LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office software solutions to support the seamless integration of…
The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate…
A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and…
Black Friday and Cyber Monday (BFCM) have come and gone, leaving retailers and merchants across the globe reflecting on their results. Whether your brand experienced record-breaking sales or…
To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s content categories and assessing your site’s informational architecture…
Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of generic emails aimed at mass outreach instead of…
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