Foundation
- Audience and product priorities
- Campaign objectives, budget and initial creative briefs
- Baseline metrics and reporting plan
- Tracking audit, standard integration setup and launch QA
- Catalogue work where the plan needs it
TikTok Demand & Consideration
Introduce your brand to relevant new shoppers. Then show them why your products are worth exploring.
LION runs TikTok for awareness and consideration, with creative built around real customer questions and reporting that follows what happens next, right through to sales.
Talk To An ExpertWe use TikTok to introduce your brand and build consideration. Conversion activity can follow once the evidence supports it.
We track direct sales alongside reach, attention and consideration, so you can see how TikTok fits your wider marketing.
What’s Included
Every engagement starts with a foundation, runs on ongoing management and can add a Creative Lab when you need finished assets.
Talk To An Expert12 edited video
variations a month
Built from 4 agreed concepts and your supplied footage.
Creator fees, filming and new footage production are scoped separately.
Custom development, feed repairs and additional integrations are scoped separately after the audit. Editing and finished video production sit within the Creative Lab or your own production team.
The Approach
Good TikTok creative does more than grab attention. It answers what a new shopper is wondering at each stage.
“What is this?”
Product in use and founder introductions
Shoppers recognise your brand and product
“Why would I want it?”
Demonstrations, use cases and comparisons
Shoppers understand the benefit
“Can I trust it?”
Customer experiences, evidence and FAQs
Shoppers explore further
The result: we test genuinely different messages and executions, not small edits to the same video, so you learn what actually moves your audience.
Media Approach
Campaign choice follows your brief, account access and budget. Every pilot starts with a focused plan rather than running every objective at once.
The 90-Day Pilot
Ninety calendar days from kickoff, covering setup, launch, testing and a review of what comes next. Timely assets and approvals keep the schedule on track.
Audience delivery meets the plan, and creative and consideration evidence justify further investment.
Some messages work, but creative, audience coverage or measurement needs improving. We agree a focused next test.
Evidence stays weak, delivery is unsuitable or the total cost outweighs the opportunity. We stop or revisit the approach.
The result: before kickoff, we agree the evidence required, cost limits and review dates, so an inconclusive pilot never rolls into automatic expansion.
How We Measure
We look at reach, attention, consideration and overall business results, with definitions, baselines and decision thresholds agreed before launch.
| What we assess | Example measures | What it tells you |
|---|---|---|
| Audience delivery | Reach, frequency and CPM | Whether exposure matches the plan |
| Creative response | Viewing behaviour and useful engagement | Which messages hold attention |
| Consideration | Product exploration, engaged visits and eligible consideration metrics | Whether interest is developing |
| Business impact | Sales, new customers and overall efficiency | How performance fits your wider business |
Traffic and engagement alone do not prove new demand, so we read every signal in the context of your wider business.
Delivery Responsibilities
*Separately scoped services. We agree asset delivery dates, approvals and ownership before the pilot begins.
Is It The Right Fit
Best suited to brands that can fund an agreed pilot without relying on immediate TikTok sales to pay for it.
Getting Started
Ready To Scale?
Book a call and we will review your audience opportunity, current assets, website readiness and total investment to shape a pilot for your brand.
Book A Free CallWorking with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
