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Black Friday signals the start of the Christmas shopping season and, over the years, has grown into one of the most important moments in any retail business’s calendar. In 2024 alone, Australians spent A$2.2 billion online across the Black Friday/Cyber Monday weekend, with Australia Post delivering a record 103 million parcels between November and December.
With 72% of Australians shopping during BFCM — and more than a third buying online for the first time — it’s clear this period is no longer just about discounts, but a powerful opportunity to capture new customers and drive long-term growth.
We combine expert knowledge across Email, SEM, and Social to create a seamless, high-performing BFCM strategy. Each campaign is tailored to your business, maximising impact and ROI. With proven results and dedicated management, we ensure your brand stands out during this competitive period.
Working with the team at LION Digital has been like a breath of fresh air. I almost gave up on working with an agency after 4 previous failed…
Fantastic Service and Staff. They were very friendly and easy to deal with, and gave a big boost to our online Traffic and Webstore.
I can’t say enough good things about Lion Digital! From start to finish, their team has been nothing short of outstanding. They took the time to really understand…
These guys know what they are doing!! We have just begun our partnership with Lion but from the get go we have found them to be very thorough…
Working with the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an…
James (our director) and Tom (the sales lead) really like the design you made. I’m very happy with what we have done with the design template!
Where do I start? If you’re looking to invest in your eCommerce digital marketing, you won’t regret bringing LION on board. The entire team at LION are veterans…
Full setup, launch and 6 weeks of active campaign management across every channel that matters.
We provide a BFCM-themed email template, four hyper-personalised email campaigns, and automated flows tailored to maximise engagement and conversions throughout the sales period.
Your account will be set up with up to four Performance Max campaigns, including full campaign launch and management for 6 weeks to ensure your ads reach the right audience at the right time. We will work with you on budgets, timing and optimisation of your shopping feed.
Up to four Advantage Plus campaigns will be launched and managed across Facebook and Instagram for 6 weeks, designed to capture new customers and retarget existing ones effectively. We will review competitors, your goals and past performance to provide budget recommendations.
We handle full setup and launch, manage campaigns for six weeks, and provide regular monitoring and optimisation to ensure your BFCM campaigns perform at their best.
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