Dimitri brings over two decades of hands-on experience building and scaling businesses globally across retail, ecommerce and consumer brands. With a career spanning senior marketing, operations and digital leadership at some of Australia’s most recognised retail groups — including Retail Apparel Group, Specialty Fashion Group and Glue Store — through to founding and successfully exiting two businesses and serving as CEO of global baby brand Glow Dreaming, he combines the commercial discipline of large-scale retail environments with the pace and instinct of a founder-operator. Grounded in the rigour of early career roles at Qantas and Telstra, Dimitri brings a big-brand approach to strategy and customer thinking that he applies across businesses of every size. At LION Digital, Dimitri works directly with clients to translate their commercial goals into tangible performance outcomes, drawing on deep expertise across marketing, ecommerce strategy, CRM, paid media, lifecycle marketing, operations and customer experience.