Insights & updates
Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.
2021 was a unique year for businesses – retail sales were crashing before picking up steam this October, and the economy was in decline up until that point.…
Mobile Friendliness Q. Pages that are not mobile-friendly don’t fall out of being indexed Title Length Q. On Google’s side, there are no guidelines on how long a…
No-Index and Crawling Q. If a website had no index pages at some point, and Google hasn’t picked up the pages after they became indexable, it can be…
Core Updates Q. Core Updates are more about website’s relevance rather than its technical issues Indexing On Page Videos Q. Google doesn’t always automatically pick up videos on…
Landing Page, AHREF Lang Q. If you have a doorway page to different country options, set that up as the X-Default (apart of HREF Lang tags) so Google…
Core Web Vitals Q. The weight of Core Web Vitals doesn’t change depending on what kind of website is being assessed. Reviews from applications Q. Google doesn’t pick…
More indexed pages – higher website quality? Q. A website having a higher number of indexed pages doesn’t affect its authority Error page redirects during crawling Q. Sometimes…
Internal Relative URLs pointing to absolute canonical URLs Q. When we have internal relative URLs pointing to the canonical absolute URLs, is that fine for Google? Other questions…
Blog Pages are Ranking, while Product Pages are not Q. If on a website certain types of pages rank well, while others don’t, it might be about the…
Quality of Old Pages Q. When assessing new pages on a website, the quality of older pages matters too Link Equity and Backlinks Q. Links from high value…
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