Can Running Google Ads on Subdomains Impact Campaign Performance?
To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s...
Read this articleTo domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s...
Read this articleThankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of...
In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border...
The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify OVERVIEW In this article, the LION team...
Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we look at the rise of voice search and digital assistants, which are revolutionising user interaction with search engines, and note the critical role of mobile search and local SEO in providing tailored location-based results.
Have you outgrown Mailchimp? You're not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and time savings. Discover the difference between Klaviyo and Mailchimp and find out why Klaviyo is the preferred choice for eCommerce brands looking to scale and grow efficiently.
LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify website to allow users to create polls that are up and running in less than 3 minutes. By integrating sharable Shopify polls into your eCommerce website’s shopping experience, your business can harness the power of social shopping, leading to greater engagement, increased conversions and brand loyalty.
As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and best practices to navigate this pivotal event and maintain a quality internet environment focused on user experience.
Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly, your customers. Learn more about eCommerce scams and how to protect your operations in our latest blog post.
In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look at how social media platforms, user-generated content, and vertical search engines are now pivotal in shaping your online search experience. We’ll explore their impact on e-tailers and entrepreneurs and discover how LION Digital can leverage these trends to help your business navigate the changing SEO landscape.