Articles - Premium eCommerce marketing services

Our Articles

Can Running Google Ads on Subdomains Impact Campaign Performance?

To domain or subdomain? That is the question: As your eCommerce business grows or explores new markets, expanding your website’s...

Read this article

Harnessing AI for Personalisation and Optimised Send Times in Email Campaigns

Thankfully, the days of carpet-bombing email marketing are behind us. Customers no longer need to sift through inboxes full of...

Read this article

Global-E – PARTNER SPOTLIGHT

In today’s digital-first economy, strategic brand growth is often driven by expanding into international markets. Global-e is a leading cross-border...

Read this article

Benefits of Migrating to the Latest Version of Shopify 2.0

The Latest Version of Shopify Online Store 2.0: Benefits of Migrating to Shopify OVERVIEW In this article, the LION team...

Read this article

Today’s Search Landscape: Evolving Trends and Technologies

Discover the trends and technologies shaping the future of online search, from predictive search algorithms that anticipate user intent to AI-driven recommendations personalising content. In this article, we look at the rise of voice search and digital assistants, which are revolutionising user interaction with search engines, and note the critical role of mobile search and local SEO in providing tailored location-based results.

Read this article

Klaviyo vs Mailchimp: Why Over 35K Brands Have Made the Switch to Klaviyo

Have you outgrown Mailchimp? You're not the only one. Over 35,000 brands have moved email marketing platforms from Mailchimp to Klaviyo for enhanced effectiveness, improved data accuracy, and time savings. Discover the difference between Klaviyo and Mailchimp and find out why Klaviyo is the preferred choice for eCommerce brands looking to scale and grow efficiently.

Read this article

LION Digital + Shop With Friends

LION Digital’s latest partnership with the Shop With Friends polls App headlines new trends in online customer behaviour. The Shop With Friends App seamlessly attaches to your Shopify website to allow users to create polls that are up and running in less than 3 minutes. By integrating sharable Shopify polls into your eCommerce website’s shopping experience, your business can harness the power of social shopping, leading to greater engagement, increased conversions and brand loyalty.

Read this article

Best Practice for SEO: No Cut Corners and Pure Common Sense

As a seasoned eCommerce marketing agency, LION Digital delves into the 2024 Google Leak, emphasising the importance of skepticism, curiosity, and continuous testing in SEO. Explore insights and best practices to navigate this pivotal event and maintain a quality internet environment focused on user experience.

Read this article

PROTECT YOUR ECOMMERCE BUSINESS FROM FRAUD

Businesses of all sizes are at risk of eCommerce fraud. Understanding fraud techniques, detecting red flags, and implementing preventive measures are essential to safeguard your business and, importantly, your customers. Learn more about eCommerce scams and how to protect your operations in our latest blog post.

Read this article

The Changing Face of Online Search: Social Media, User-Generated Content, AI, and Vertical Search

In our previous blog, we explored the evolution of online search, tracing its development across various platforms and technologies. In this Second Part of the series, we look at how social media platforms, user-generated content, and vertical search engines are now pivotal in shaping your online search experience. We’ll explore their impact on e-tailers and entrepreneurs and discover how LION Digital can leverage these trends to help your business navigate the changing SEO landscape.

Read this article