SEM, or Search Engine Marketing, is the practice of using paid strategies to increase search visibility. SEM is a digital advertising model in which advertisers pay each time a user clicks on one of their online ads. Essentially this is a great tool to help a website increase traffic, conversion rates, and sales for an eCommerce store. But many eCommerce companies wonder how much they should spend on their SEM, and some even wonder whether they should invest in SEM at all.
How would you describe your SEM results? Are they just “OK”? If yes, then it’s time to start changing your strategy to make the most of your marketing budget!
LION Digital is the agency that took the process of SEM to a new level that demonstrates proven results. We took the industry-standard model and revolutionised this new approach to work seamlessly and effectively for both – our clients and our business. While most agencies tend to focus on charging their clients based on spending every month regardless of the results, LION charges based on SEM performance. In fact, setting ROAS (Return On Ad Spend) and revenue KPIs helps us motivate our team members to achieve the most outstanding results possible in a much shorter period of time than any other agency. We lead SMEs to grow and scale their business even in the face of adversity and rapid change, adjusting the existing strategies and models to work best for our clients.
Focusing on our clients’ success and providing premium eCommerce services alongside a first-class customer experience is our top priority. Our fees relate directly to the success we generate for clients meaning we invoice based on ROAS rather than a set, inflexible sum every period.
Besides revolutionising the model of SEM, LION also adopts a holistic service approach to provide the best outcomes possible for the clients. Our holistic approach is focused on creating mutual wins among multiple clients’ channels, creating overall success instead of narrowing services down to just one channel. We make sure to consider all areas of the client’s business by analysing and assessing all available channels.
Our process of SEM is easy and effective:
- Our holistic approach that doesn’t shoot down SEO &/or other channels but instead looks to create mutual wins for the client’s multiple channels, creating overall sustainable success.
- We identify clients’ current positions, goals and needs based on their industry and past results.
- Laying out a 3-6-12 month roadmap to maximise the retail calendar and get the most out of every $ of ad spend.
- We optimise and adjust course day-to-day with fortnightly strategy meetings.
- Your dedicated account manager & channel specialist will learn your business from the inside-out to align with niches & demographics that are most likely to convert.
Let’s take a look at our processes a little closer.
We are dedicated to the holistic approach in our SEM performance, adopting the mindset of focusing on all channels and processes instead of focusing on specific components or areas. Creating mutual wins for the client is the top priority for our team. We move forward, understanding that our success directly depends on the success our clients achieve as a result of our overall performance. LION always finds ways to market and target success as a result and not only on achieving satisfactory statistics.
Once we onboard a new client, our priority is to look through all the currently available data and conduct market research to identify the client’s current positions across multiple online channels. As a result of this process, we will find areas that can be improved and optimised to achieve better results.
Setting goals and objectives with the client based on industry and current results is critical as each business is different, and clients have their own understanding of what they want. Our position is to identify the common ground and achieve the necessary results within a particular time period.
The next step helps us and the client understand what kind of strategy we will adopt for the next 3-6-12 months to maximise the ROAS. Our team develops your roadmap to closely follow the retail calendar and make the most of upcoming events, investing only in advertising necessary to achieve the desired and set goals. Our results following this step have been outstanding so far, and we do not plan on stopping here. For example, we generated a growth of 1900% ROAS in under four months for one client while also improving their website traffic and customer satisfaction.
The SEM strategy roadmap we set at the beginning of a campaign is flexible to account for changes throughout its course. Having fortnightly meetings to discuss our progress and the further course of action allows us to assess, identify and adjust where necessary to achieve optimal performance. The online data is not a constant, and we regularly collaborate with our clients, using their industry knowledge and our digital expertise to formulate the most efficient campaign. We provide detailed monthly reports on account progress with commentary to understand where we should be going next and what our focus should be on for the next time period. The response to this style of meetings has been very positive and has helped us significantly improve possible outcomes.
Our overall SEM performance is based on an inclusive approach to consider all areas of online business. LION has a dedicated specialist for each online channel to focus on our clients and learn their business from the perspective of being an extension of their internal team. The account manager will conduct specialised research within a particular niche and identify demographics that are likely to fluctuate in order to make necessary adjustments to the digital marketing and SEM strategies. We provide more attention and expertise, offering a wide range of premium eCommerce services within particular channels.
Our performance-based SEM Model helps us achieve the numbers most other digital marketing agencies aspire to. We’ve generated $7,107,036.30 in Google Ads Revenue, 51,366 online transactions, and $1,058,071.09 in managed ad spend in the last 365 days across our existing clients. Results we’re proud to have generated for our clients.
LION Digital’s new performance-based SEM Model is a unique and revolutionary strategy based on collaborative actions that will ultimately lead toward one and only one goal – SUCCESS. We thoroughly investigate digital opportunities to gain mutual wins and help our clients thrive within their dedicated market and niche. Alongside our LION Dashboard, this SEM model is a powerful tool to generate necessary data to make the most informed and cost-effective campaign decisions.
If you would like to learn more about our new SEM model and experience the outstanding results we achieve, reach out to our team and book your introductory meeting with us. Let’s join forces to understand what increased level of revenue is possible for your business to generate!
Leonidas Comino – Founder & CEO
Leo is a, Deloitte award winning and Forbes published digital business builder with over a decade of success in the industry working with market-leading brands.
Like what we do? Come work with us
