Overview
Shopify has recently launched more than 100 updates for the mid-year 2023 season. So, what does that mean for the eCommerce landscape? Looking to see how these improvements will impact your business? As a Shopify Plus Partner Agency, our LION Digital team have explored the latest innovations of all new Shopify features and functions for you. We’ve covered everything that end-user merchants and eCommerce business owners need to know – from theme updates to advanced analytics and expanded payment options – to empower you to create exceptional online shopping experiences for your valued customers.
Brands must be open to innovating and constantly learning to stay ahead in the fast-paced world of eCommerce. For Shopify merchants and eComm operators, this means adding Shopify’s latest updates and improvements to your toolkit.
To help you stay in the loop, we’re excited to bring you a comprehensive overview of the most recent Shopify updates for 2023. These updates are designed to deliver the tools and resources you need to create outstanding online shopping experiences for your clients.
LION Digital + Shopify Updates = Success
As one of the few performance marketing focused Shopify Plus Partner Agencies, LION Digital is at the forefront of the latest Shopify updates. We understand how to harness the improved features and functionality to drive growth and success for your eCommerce business.
Discover how LION Digital, as a leading Shopify developer and Shopify Plus Partner, can take your projects to the next level.
In this article, we will explore the top 10 benefits of Shopify Plus. By the end, you will understand why Shopify Plus can be a game-changer for online retailers and how it could help take your eCommerce business to the next level.
Shopify’s Commitment to Innovation
The Shopify team’s unwavering dedication to rolling out the best and brightest continues in the latter part of 2023. At Shopify, continuous efforts have been made to improve the platform and provide the best tools for eCommerce businesses, which translates into exciting opportunities for end-user merchants. With more than 100 updates, the LION Digital team has gleaned some of the best for you.
Let’s see how the latest updates will shape the future of online retail.
Revamped Admin Interface: You’ll notice that Shopify’s Admin interface has a fresh new look, introducing a single-column layout to enhance focus and efficiency for managing your eCommerce business. The simplified design incorporates new fonts, icons, and searches to ensure a seamless end-user experience.
Enhanced Checkout Experience: Shopify’s checkout experience already ranks as an industry leader, outpacing the competition by an average of 15%, yet the brand is constantly focused on improving it. Now, the redesigned version is more seamless and intuitive. While Shopify’s conversion rates are already up on the competition by 36%, streamlining the previous 3-page experience into a one-page version is likely to see even greater increases in conversions.
Shopify Bundles App: Bundling is something many retailers use to provide the best shopping experience for their customers and as a way to increase their average order value. A bundle is two or more products combined to create a discount offering. With the recent updates from Shopify, bundling products is now easily achieved through the free Shopify Bundles App. This free app allows businesses to create custom product bundles quickly, enriching the customer shopping experience and driving more sales. Bundles are an effective solution for:
- Increasing the average order value
- Delivering curated value and convenience for your customers
- Providing discount shopping for your customers
- Clearing outdated inventory
- Driving greater product visibility.
Shopify Subscriptions App: Shopify’s free subscription app helps you set up and manage subscriptions easily. Customers now gain the flexibility to pause, skip, or modify orders. You can also enhance customer loyalty by suggesting hassle-free, relevant recurring purchases.
Marketplace Connect App: By using the Shopify Marketplace Connect app, business owners can connect product catalogues to multiple marketplaces, including major platforms such as Amazon and eBay. This allows you to gain key access to new customers while syncing and managing all your listings, inventory, and orders in Shopify admin. Along with product prices automatically converting to local currencies on your chosen marketplaces, any changes to products or orders are automatically synced across all platforms for seamless fulfilment through this centralised Shopify app.
Improved B2B Features: You can now manage both wholesale B2B and D2C sales in one intuitive admin, with tools optimised for flexibility and customisation for all your buyers. The updated B2B functionality simplifies the entire wholesale buying process with seamless volume pricing and accepted PayPal payments. You can customise the end-to-end experience for all your buyers for products, pricing publishing, quantity guidelines and payment options without the need for coding or multiple apps.
Shopify Credit Card: Enjoy hassle-free purchasing via the Shopify Credit Card exclusively for Shopify merchants. The card offers up to 3% cashback on eligible purchases, no fees, and scalable credit limits based on sales.
Expanded Payment Options
Shopify is constantly growing its payment options to cater to a global audience. In 2023, you can expect even more options, including:
- Localised Payment Methods to accept payments in various local currencies through popular regional payment gateways.
- Buy Now, Pay Later to increase conversion rates and offer flexible payment choices for your customers.
With these expanded payment options, you can easily expand into new markets to increase sales worldwide.
Shopify 2023 Theme Updates
Themes are the cornerstone of any successful eCommerce store. In 2023, Shopify introduced several theme updates that, with the help of the LION Digital team, you can use to create visually stunning and highly functional online stores. Some highlights include:
- Theme Sections 2.0: A revamped system that enables even more flexibility in customising the layout and design of your clients’ stores.
- Responsive Images: Better image handling to ensure optimal performance across all devices, enhancing the overall shopping experience for customers.
- Improved Accessibility: Making online stores more accessible to all users, adhering to the highest accessibility standards.
These updates empower us to help you deliver exceptional, user-friendly designs that convert visitors into customers.
Enhanced eCommerce Analytics
Understanding customer behaviour is key to making data-driven decisions. Shopify’s enhanced analytics gives our team access to deeper insights into your business. New features include:
- Customer Segmentation to easily categorise and analyse customer behaviour, allowing for targeted marketing campaigns and personalised experiences.
- Enhanced Funnel Analytics to track the customer journey from landing on your website to making a purchase, identifying drop-off points and areas for improvement.
- Inventory Insights to gain a better understanding of inventory trends, optimise stock levels and reduce waste.
Your Trusted Shopify Plus Partner Agency
When it comes to implementing the latest Shopify updates to harness their full potential, partnering with a premium eCommerce digital marketing agency is essential to get the most benefits. As a distinguished Shopify Plus Partner Agency, LION Digital has a demonstrated commitment to excellence in eCommerce development and a deep understanding of the Shopify platform.
Leveraging the Power of Shopify Plus
Shopify Plus is Shopify’s enterprise-level platform tailored for high-growth businesses. Our partnership with Shopify Plus means we can seamlessly scale your eCommerce operations to new heights. Here’s what sets LION Digital apart:
- Customised Solutions: Our specialist team is well-versed in Shopify Plus’s advanced capabilities, allowing us to create tailored solutions that meet the unique needs of your clients.
- Optimised Performance: We can fine-tune Shopify Plus stores for optimal performance, ensuring speed, reliability, and scalability, even during peak traffic.
- Seamless Integrations: Our in-depth knowledge of Shopify’s APIs and integrations ensures smooth and efficient connections with third-party tools and systems.
- LION Digital is a specialist eCommerce solution, SEO, paid media and Klaviyo agency, so we understand the retail landscape best.
Partner with us and tap into our wealth of experience and expertise to make the most of these updates. Whether adopting new theme features, optimising eCommerce analytics, or integrating expanded payment options, our team has the know-how to ensure a seamless and effective Shopify implementation for your business.
Contact our specialist LION Digital team today.
GET IN CONTACT TODAY AND LET OUR TEAM OF ECOMMERCE SPECIALISTS SET YOU ON THE ROAD TO ACHIEVING ELITE DIGITAL EXPERIENCES AND GROWTH
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