WHY YOU SHOULD MIGRATE YOUR EMAIL MARKETING TO KLAVIYO
Onboarding to Klaviyo
Full account audit from a checklist of over 120+ items to make sure your Klaviyo account is set up correctly. This includes basic integrations with your reviews app, Facebook Audiences, your eCommerce platform and UTM tracking so you can use revenue attribution in Google.
Set up of native SMS within Klaviyo and testing
Create 20 segments based on subscriber behaviours to trigger future emails and connect up 3-5 audiences to your Facebook account
Style and set up 2 multi-step popups to capture emails and other variable customer data
Full style guide as an email template within your email platform to speed up development. Our style guide includes design elements, tone of voice, custom fonts and fallback font, heading hierarchy, and mobile-first elements.
Bulk list cleaning during the database migration to remove low-quality emails
1 We'll set up a number of automated emails in this series. The Welcome series (X3), cart and checkout abandonment (X6), browse abandonment (X3), win back (X3), Back in Stock or Price Drop (X2), Sunset Series (X3), SMS Welcome (X3). The majority of effort goes here.
2 After these automations have been set up and styled, your team will add the copy, content and discount codes.
We will coach you over X2 calls on
How to create and manage a content calendar for email and SMS
How to collect data to enhance segmentation and personalisation
How to use the Klaviyo platform after our project has finished
How to create discount codes for marketing automation
How to warm your account to give your database the best chance of hitting the inbox
How to clean your list after our project has finished
Reviews
Heather Earl
Nutrition Warehouse
Working with Matt & the Lion team on our ESP migration to Klaviyo was seamless. They were always transparent with information, reporting, updates and needs – he was like an extension to our team for this project. Recommend for both strategy and execution.