118%
Increase in
Organic Keywords
on 10+ positions
7X
Growth in
SMS Channel
96%
Increase in
Organic Traffic
118%
Increase in
Organic Keywords
on 10+ positions
142%
Increase in
Revenue YoY
118%
Increase in
Organic Keywords
on 10+ positions
Overview
LION Digital cuts through software pitches to find the best marketing technology stack to boost your business's eCommerce marketing efforts while streamlining operations and driving business growth. Our specialist Architecture Consulting services deliver expert guidance on the most aligned Martech solutions to help your eCommerce business navigate the complex landscape and unlock your potential through a tailored stack for improved customer interaction.
Architecture Consulting on eCommerce Martech Solutions
Finding the right fit for your marketing technology (Martech) for your unique eCommerce needs is vital to avoid wasted opportunities and revenue.
The largest proportion of the eCommerce digital marketing budget is dedicated to technologies and tools. Yet while the number of Martech solutions in the market increases on average by 775% year by year, the annual spend is on the way down, with Martech falling to 23.8%, a drop from 25.4% last year.
Most retailers have "war stories" regarding being sold on incorrect implementation or the wrong tech altogether, according to our LION team. Persuasive sales representatives often sell businesses incompatible marketing technologies to meet their individual sales targets.
Improper mapping of the technology stack and not aligning it with the business strategy puts the business at risk of these losses. In fact, 61% of marketers claim they have regretted one or more software purchases within 12 to 18 months, whereas 36% reported the purchased technology's incompatibility with their existing systems.
LION Digital's Architecture Consulting services help business owners choose and implement the right eCommerce marketing technology solutions to help retailers avoid these costly mistakes.
Our Architecture Consulting services encompass:
- The creation of omnichannel, GTM (Go To Market) and digital strategy
- Identification, gathering and documentation of eCommerce technology requirements
- Searching and selecting the best-fit eCommerce technology and platform
- Searching and selecting the best-fit eCommerce technology implementation and delivery partner
- The technology and partner Request for Proposal (RFP) process
- Best digital and eCommerce project approach, configuration and guidance
- Product and platform reviews, product roadmap development and identifying and achieving a product-to-market fit
- Due diligence for tech and eCommerce investments
- Product viability assessment
- Product SWOT analysis
- Competitive environment
- Tech state and roadmap analysis
- Analysis of current business technology stack
- Architect future technology roadmap.
- Strategy and implementation
- Due diligence, assessment and analysis
- Technology roadmap
For an online retailer, finding the time and expertise to shortlist the plethora of marketing technologies and platforms can be overwhelming. Even with a marketing coordinator whose focus is strategy, individual companies would be hard-pressed to distil all the information. Add to that misimplementation or the wrong tech stacks, and there is greater risk of losses.
With reports claiming that companies are only utilising 33% of their Martech capabilities, financial efficiency is pushing harder for stack consolidation. At LION, we care about fostering healthy, successful, and valuable growth for our clients. Therefore, we only make decisions based on client-specific tech requirements.
LION' Architecture Consulting services cover the following areas:
- Customer Data Platforms
- Intent providers
- Chatbots
- Personalisation platforms
- ABM technology
- Content management systems
- CRM integration
- Business Intelligence platforms
- Sales Enablement technologies
- Media buying/selling platforms
- Data management platforms
- Data lakes
- Marketing clouds
- Marketing automation
- Analytics platforms
When choosing Architecture Consulting services, it is critical to work with a seasoned partner who can evaluate the pros and cons of each platform.
We can enhance your tech stack and digital presence with strategies that align with your business goals. With our many years in the industry, we understand each platform and which ones to deploy across various verticals for the best results and to maximise your technology's ROI.
Our agnostic and practical approach ensures that even with a branched business partnership network, we are not stuck to or limited by it alone. As your trusted advisors, we'll choose the best technologies with tailored customisation based on business-specific digital marketing needs from all available offers on the market.
Schedule an Architecture Consulting session to reduce costs by future-proofing your Martech solutions!
Architecture Consulting
$275 AUD/hour
+ GST (AUD)
- Strategy and implementation
- Due diligence, assessment and analysis
- Technology roadmap
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