Lexer has revolutionised the eCommerce customer journey with its Australian-grown customer data and experience platform supporting many of the world’s most iconic brands. Forged from a deep commitment to resolving customer problems, the Lexer offering aligns with LION Digital’s vision to enable businesses to enhance the customer journey central to their client’s goals.
Effortless Integration, Actionable Insights
Lexer’s CDP is known for its remarkably simple integration process, standing out by intuitively combining, cleansing, standardising, and enriching customer data into a single, actionable view. This streamlined approach not only simplifies data management but also enhances the ability of businesses to engage with their customers in a more personalised and effective manner.
AI-Powered Predictive Analytics
Lexer goes beyond mere data organisation by boosting customer IQ through AI-powered predictive analytics, third-party data enrichment, and targeted customer surveys. These advanced tools give businesses customer insights while simultaneously anticipating their needs and preferences, paving the way for personalised experiences that drive loyalty and sales. Additionally, their platform features Lexi, a generative AI assistant that provides role and goal-relevant insights across all areas of Lexer to help businesses know their customers and grow.
A Catalyst for Customer-Centric Transformation
The world’s great brands are typically built on exceptional customer experiences. Lexer’s platform is designed to transform disconnected data into actionable insights to help businesses overcome the challenges of becoming a customer-centric organisation. A deeper understanding and engagement with your eCommerce customers is vital for business success. Lexer’s comprehensive customer data platform empowers brands to transform customer interactions into meaningful relationships while showcasing tangible business growth.
Comprehensive Support for Every Team
Lexer’s platform is uniquely positioned to support every team within an organisation, making customer data available across all touchpoints. From marketing to retail, customer service to executive decision-making, and IT, Lexer ensures that every department can leverage enriched customer insights for informed engagement and strategic decisions. Compliance and customer data protection are key across so many access points as Lexer works to ensure data security.
Beyond a Vendor: A Partner in Growth
Lexer offers more than just a platform to help businesses overcome the challenge of becoming effectively customer-centric and data-driven. Its professional services act as an extension of your team, helping to fill strategic, analytical, capacity, and IT gaps. The flexibility and quality of Lexer’s services ensure meaningful scalability, supporting your business growth every step of the way.
Lexer’s platform integrates seamlessly with retail tech stacks, making data available across all customer touchpoints and allowing for informed customer insights and engagement. It includes solutions for marketing, clienteling (guiding retail sales associates), and service (combining all customer data and service channels into one streamlined inbox for personalised service).
Proven Impact Through Testimonials
Lexer’s transformative impact is best illustrated through the testimonials of satisfied clients:
Sam Hopgood, Digital Marketing Manager at Rip Curl: “The connection and input of data were vast. Lexer is relatively easy to onboard and connect—you don’t need to be a massive tech head to use it.”
Jeremy Hale, President of Mountain Khakis: “The CDP is solving multiple things for me at the same time. I’m going to know where my customers live, how they transact, what their interests are in my collection.”
Catherine Phuong, CRM Associate Manager at Pierre Fabre: “The platform is very insightful to explore data about our customers, and the follow-up with the Lexer team each week makes it easy to clearly highlight key priorities and recommendations.”
Embrace the Future with Lexer
As retail evolves towards more personalised and data-driven strategies, Lexer helps brands confidently navigate this experience. By choosing Lexer, businesses not only gain access to a powerful platform but also a partner committed to their growth and success in the ever-changing retail landscape.
Through our strategic partnership with Lexer, LION Digital offers a unique opportunity for clients to explore Lexer’s CDP. This collaboration enables a comprehensive review process, provided at no cost, in which LION Digital can demonstrate Lexer’s advanced data platforms using client data to identify tangible growth opportunities. Retailers get to see a live demo with their own data in Lexer’s CDP platform, and the clients who have jumped on board have been deeply impressed to see the insights on their existing customers. Through this partnership, clients are afforded a risk-free glimpse into the future of their business.
Get in Contact with LION Digital
At LION Digital, we only partner with organisations and services that help our clients amplify their offers by delivering highly strategic approaches to driving targeted traffic. We take pride in hand-selecting quality partnerships for our customers so your brand can go from strength to strength. Book a discovery call with us today to discuss your data & CDP requirements.
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