Social Media Case Study for W. Titley & Co.
ROAS achieved 69X
Cost per acquisition (CPA) $3.2
3.2 purchases per hour on average
CONTEXT
For four generations, the Titley name has been synonymous with quality. Originally established by bootmaker Williams Titley in 1926, W. Titley & Co. has become a trusted provider of high-quality, fashionable, comfortable, durable, and stylish Western clothing featuring many well-known brands. With an existing partnership with LION Digital across various digital marketing channels, W. Titley & Co. entrusted us with the execution of their Click Frenzy Mayhem social media promotional campaign.
WHAT WE DID
Taking into account the campaign brief, we carefully tailored the audience, developed high-quality assets specifically for social media, and worked closely with W. Titley & Co. at every stage. The paid channel team at LION Digital devised an efficient strategy, clearly outlining the key performance indicators (KPIs), and successfully launched the campaign.
RESULTS
Within just one and a half days, the Click Frenzy Mayhem promotional campaign for W. Titley & Co. on social media, which was developed and implemented by LION Digital, achieved remarkable results. The campaign garnered an average of 3.2 purchases per hour, with a cost of acquisition of $3.2. As a result, we achieved an outstanding return on ad spend (ROAS) of 69X, concluding the campaign on a truly fantastic note.
69X
ROAS
$3.2
CPA
3.2
Purchases
Per Hour
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