SEO Case Study for The Modern
Organic eCommerce Revenue improved by 186%
Organic Average Order Value increased by 109%
Conversion Rate from Organic channel increased by +33%- Transactions from the Organic channel were up by 36%
CONTEXT
The Modern is a furniture store with a simple and functional form of Scandinavian design, created and manufactured with quality products such as solid wood, intended for everyday use at home or work. At The Modern, all types of furniture are complemented by an expansive range of floor coverings from the Australian company Armadillo & Co. and home furnishings, including legendary designers Marimekko, Iittala, Architectmade and Normann Copenhagen.
WHAT WE DID
LION Digital established a clear line of communication and worked with the client to determine goals, both short-term and long-term oriented.
LION conducted market research, competitor analysis and optimisation of key product and category pages. Following LION’s technical audit and implementation, metadata and structured data were enriched, and new pages were created in line with keyword research, which led to an improvement in ranking and conversion.
RESULTS
When reviewing year-on-year results, Organic eCommerce Revenue increased by 186%, Avg. Order Value improved by 109.1% and Transactions grew by 36%!
Google rankings responded favourably to the new content and technical enhancements, which ultimately drove higher conversion outcomes for The Modern.
Search results for The Modern with “Thumbnail Image” data markup
Organic eCommerce Revenue increased
by 186%
Org. Average Order Value increased
by 109%
Conversion Rate from Organic channel
increased by +33%- Transactions from Organic channel were
up by 36%
186%
Increase in
Organic Revenue
109%
Increase in Avg.
Order Value
36%
Increase in
Organic Transactions
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