SEO Case Study for Sportitude
The number of indexed keywords ranking 1-5 in Google is up by 48%
Organic traffic sessions up by 96%
ROI 20.4x
Organic Ecommerce revenue increased by over 90%, and transactions are up by 90%
CONTEXT
Sportitude is one of the largest online stores specialising in compression, running and training gear in Australia, along with top brands such as Nike, New Balance or Asics.
When Sportitude joined LION Digital, they wanted to expand their online presence and grab market shares towards the running shoe market.
WHAT WE DID
LION Digital established a clear strategy with Sportitude to define their goals and how to reach them. By creating a plan based on several pillars, such as onsite optimisation, and backlinking acquisition, LION Digital optimised Sportitude organic online presence.
A strategy has been developed to set up the plans and the areas where LION would make significant changes. The team had previous experience working with online retail stores specialised in sports equipment, which allowed LION Digital to maximise the potential towards the organic channel. This led to Sportitude’s rankings up in Google SERP, and a significant sales growth generated through the organic channel.
RESULTS
In 6 months time, LION managed to significantly improve Sportitude’s organic traffic and revenue. Through a holistic approach, the online store acquired more visibility on Google, which led to:
- The number of indexed keywords ranking 1-5 in Google is up by 48%
- Organic traffic sessions are up by 96%
- Organic eCommerce revenue increased by 100%, and transactions are up by 90%
- Achieved ROI 20.4
20.4x
ROI
90%
Increase in
Organic Revenue
+96%
Increase in
Organic Traffic
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