SEM Case Study for Sometimes Always
Achieved ROAS 14x
Paid Channel Revenue up by 76%
Cost per Acquisition (CPA) reduced by 18%
CONTEXT
Sometimes Always sells an extensive collection of lo-fi, progressive, and traditional wine through an online bottle boutique. The uniqueness of Sometimes Always is that it highlights the diversity of the beverage industry across the spectrum of styles. Sometimes Always ensures that any product is purposefully selected by the team, creating a curated list that ranges from familiar favourites to exciting new finds.
WHAT WE DID
LION established a clear line of communication and worked with the client to determine goals. LION carried out detailed total market research, which not only defined the level of competition that the business would be targeting but also helped Sometimes Always to assess their stock orders and new products based on the market demand.
LION successfully activated the Sometimes Always dormant SEM channel, achieving outstanding and measurable results. The investment in this channel very quickly scaled up.
RESULTS
Within three months of managing Sometimes Always’s SEM channel, LION managed to convert Paid Search into the top-performing channel:
- Achieved ROAS 14x
- Paid Channel Revenue up by 76%
- Cost per Acquisition (CPA) reduced by 18%
14X
ROAS
76%
Increase in
Paid Rev P/M
18%
Decrease
in CPA
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