SEO Case Study for Peekaboo Baby
“Nappy bags” was ranked in the #1 position in Google organically
Organic eCommerce revenue increased by over 27%
Organic traffic sessions up by 8,5%
Organic Impressions increased by 72% and generated an additional 7.9% clicks- eCommerce Conversion Rate increased by 7.8%
Average Order Value increased by 9%
Average session duration increased by 36%
CONTEXT
Peekaboo Baby is a Melbourne-based company that offers quality, beautiful, modern baby, nursery, kids, & parenting essentials that children do not just love but also by any stylish parent. When Peekaboo Baby joined LION Digital, a range of in-depth audits of various aspects showed the significant lagging behind competitors regarding the most SEO metrics, which eventually was affecting the unsatisfactory level of organic traffic on the website.
WHAT WE DID
Conducted keywords research allowed us to optimise 60< existing pages and create new pages with high-quality search engine optimised content. It increased the number of website pages shown on the search engine results page on previously unindexable keywords. Cannibalisation, unsuitable titles and descriptions, and other internal optimisation issues also were resolved at the initial stages of the work. To support achieved results and increase the authority of the individual pages and the domain overall, the link acquisition process for the key pages was conducted. It gave a significant increase in the number of impressions. Eventually, the structured data mark-up was applied to uprise the CTR level and convert impressions into clicks and sessions on the website.
RESULTS
As a result of the productive work of the LION Digital SEO team, the website of our client Peekaboo Baby ranked in the first position in organic search results for the keywords like “Nappy Bag” and “Nappy Backpack Australia”, instead of the previous 17th & 11th positions respectively.
Furthermore, the search engine successfully indexed data mark-up applied by our specialists, and since it is crucial for the competitive environment of eCommerce, Peekaboo Baby products now outstand the competitors on the search engine results page by having eyecatching “Star Rating” and “Review” as indicators of quality goods that others recommended.
“Baby maternity bag” search results for Peekaboo Baby with “Star Rating” and “Reviews” data markup
“Nappy bags” search results for Peekaboo Baby with “Thumbnail Image”, “Star Rating” and “Reviews” data markup
“JJcole nappy bags” search results for Peekaboo Baby with “Indented result” and “Thumbnail Image” data markup
LION Digital managed to significantly improve Peekaboo Baby’s organic traffic and revenue.
- “Nappy bags” was ranked in the #1 position in Google organically
- Organic eCommerce revenue increased by over 27%
- Organic traffic sessions up by 8,5%
- Organic Impressions increased by 72% and generated an additional 7.9% clicks
- eCommerce Conversion Rate increased by 7.8%
- Average Order Value increased by 9%
- Average session duration increased by 36%
27%
Increase in
Organic Revenue
9%
Increase in
Organic Traffic
+9%
Increase in Ave.
Order Value
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