SEM Case Study for Hearns Hobbies
We have been in contact with LION for quite some time. At first, we were hesitant about their suggestion. However, within a short period of time, we had achieved phenomenal results with them.
CONTEXT
Hearns Hobbies is a hobby shop stocking a wide range of brands for all types of hobby enthusiasts. Hearns have been around for 45 years on Flinders Street, being a traditional brick & mortar store that relies on foot traffic. The new realities of 2020 pushed the business to heavily rely on their online channels & look for solutions to build up their eCommerce store sales.
WHAT WE DID
After the analysis of Hearns business model, we developed the roadmap of channel activation, prioritising fast-ROI channels to generate quick returns for the business &make the most of the limited marketing budget of $3,000/month. LION successfully activated Hearns dormant SEM channel, achieving incredible & measurable results. The investment in this channel very quickly scaled up.
RESULTS
As a result of smart campaign strategy, we achieved a 830% ROI/ROAS in just two weeks! Since then, the channel is consistently generating cash flow, maximising business margins & allowing us to reinvest, scale & build up other digital channels to ensure success in the long-term.
9.5x
ROAS
$11
CPA
+400%
Increase in
Paid Rev P/M
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