Blended Search and Email Marketing Case Study for Healing Leaves
Bookings increased by 800%
Blended Search traffic increased by 127% MoM
Users from Blended Search channel increased by 50% MoM
CONTEXT
Healing Leaves is an innovative startup enterprise, leading the way in the telehealth for alternative natural plant medicine in Australia. With a strong commitment to delivering exceptional services, their primary focus is to provide a user-friendly platform that connects patients with professional doctors who can prescribe plant medicine through licensed clinics around Australia. Understanding the importance of maximising their marketing efforts, Healing Leaves has initiated a strategic collaboration with LION Digital to optimise their marketing channels and attain significant outcomes.
WHAT WE DID
In order to promote growth for the client, we provided comprehensive recommendations on the most effective marketing channels that aligned with their budgetary constraints. Our aim was to achieve both short-term results and long-term sustainability. To accomplish this, we implemented a holistic approach that involves a combination of SEO, SEM, and planned email campaigns.
In addition to optimising their marketing efforts, we recognised the need to streamline the brand’s booking system for an enhanced user experience. By thoroughly analysing the user journey from the landing page to the final step, we identified areas of improvement. Our expert advice resulted in a significant reduction in the number of steps involved, reducing the process from a lengthy 12-step process to a streamlined and efficient 3-step system.
RESULTS
In just three months, LION has delivered exceptional outcomes for Healing Leaves, increasing the traffic from organic and paid search channels by 127%, whereas users from these channels grew by 50%. As a result, the number of bookings increased by 800%.
800%
Increase in
Bookings
127%
MoM increase
in Blended
Search Traffic
50%
MoM increase
in users from
Blended Search
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