Fishing Superstore – Link Building
7X Increase in Overall Organic Traffic
54% Increase in Organic Revenue YoY
CONTEXT
Fishing Superstore is an emerging player in the fishing equipment industry, providing customers with a competitive range of the latest releases and most effective fishing equipment at highly competitive prices. The company collaborated with LION Digital to enhance its online presence, propelling a new domain with a zero rank position to securing position 3 on the first page of Google search results, outranking multi-billion dollar organisations for one of the top 3 keywords for their category.
WHAT WE DID
Through focused and strategic efforts, the experts at LION successfully elevated the keyword “fishing lures” from an unranked position to the second spot in search results within just six months. This accomplishment yielded a significant ROI from our targeted link-building campaign.
Our approach hinged on a well-established and proven method comprising five essential stages:
- Competitor Analysis – Our initial step involved studying the actions of competitors and dissecting the most effective strategies, using tools like Ahrefs, Moz, and Semrush.
- Relationship Building – We proactively engaged with industry peers, extending both assistance and collaboration, which mutually benefited both parties.
- Content Creation – Recognising the pivotal role of valuable content in digital marketing, we meticulously crafted a flawless webpage.
- Link Building Campaign – Our team devised a comprehensive and meticulous link building initiative based on the initial research to propel our efforts to new heights.
- Monitoring and Analysis – With the campaign in motion, we monitored and assessed the outcomes, basking in our accomplishments while continuously refining our content.
Our strategy encompassed a methodical progression that leveraged competitor insights, collaboration, content excellence, strategic link building, and analysis to achieve noteworthy success in a relatively short time frame.
RESULTS
Fishing Superstore organic keyword growth:
The key factor behind our success was our multifaceted strategy, supported by a calculated choice of relevant backlinked pages, which greatly contributed to our achievements.
Fishing Superstore now holds rankings for more than 6,000 keywords, showcasing a marked increase in page authority to a score of 53. Impressively, the company’s presence includes 765 keywords that have secured positions within the top 5 search results. In particular, several competitive keywords, including “fishing lures”, “lures”, and “fishing lures Australia”, among others.
Fishing Superstore Backlink Growth
We incorporated more than 50 high-quality DR backlinks that were closely aligned with our specific industry focus. In total, we introduced 57 backlinks into the system, with a breakdown of 28 being high-authority links, 18 as medium, and 11 as low-authority links. The cumulative outcome of our efforts resulted in an extraordinary 700% expansion in organic traffic performance for our client.
Fishing Superstore Traffic Growth
The key factor behind our success was our multifaceted strategy, supported by a calculated choice of relevant backlinked pages, which greatly contributed to our achievements.
Our team transformed a previously unnoticed and poorly performing website into one that now garners thousands of visitors. This increase in visitor traffic has directly led to a significant boost in revenue, showcasing remarkable improvement in an astoundingly short six-month period.
7X
Increase in Overall Organic Traffic
54%
Increase in Organic Revenue YoY
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