SEM Case Study for Dust N Boots
The team at LION Digital are straightforward and honest with quick results. I have had a fantastic experience dealing with Leo & Sam. I noticed an improvement in our online sales in the first month of working with them. It's been stress-free and I would highly recommend the team to anyone looking to improve their business.
CONTEXT
Dust N Boots was launched in 1998 and is now a household name within farming families. Based in the shearers’ quarters of the family farm in Northern NSW, Dust N Boots is the ‘go-to’ for not only work clothing, but smart/casual clothes, accessories & corporate wear for rural Aussies.
WHAT WE DID
LION established a clear line of communication and worked with the client to determine goals. We split the goals into short-term and long-term plans. LION carried out a detailed total market research, which not only determined the level of competition that the business will be targeting but also helped Dust n Boots to assess their stock orders and new products based on the market demand.
RESULTS
6 months into the campaign, LION managed to convert Paid Search into the top-performing channel:
- Paid Traffic Sessions increased by 631%
- Paid Channel Revenue up by 250%
- Achieved ROAS : 1:15
15X
ROAS
631%
Increase
in Paid Traffic
+250%
Increase in
Paid Rev P/M
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