Email Marketing Case Study for Decorative Ceiling Tiles
Revenue from Email Channel Increased by 98.7%- Email Campaign Revenue Increased by 56%
- Email Conversion Rate Increased by 46%
CONTEXT
Positioned as a frontrunner in the US interior design scene, Decorative Ceiling Tiles partnered with LION Digital to enhance customer engagement, boost conversions, and drive revenue growth. LION Digital orchestrated this strategic shift through a methodical and all-encompassing approach by seamlessly integrating Klaviyo’s potent tools into Decorative Ceiling Tiles’ marketing strategy, resulting in impressive and tangible results.
WHAT WE DID
At LION Digital, we place a significant emphasis on devising effective marketing strategies that yield tangible outcomes for our esteemed clients. In pursuit of this objective, our team at LION Digital intricately integrated Klaviyo’s robust functionalities into the marketing strategy of Decorative Ceiling Tiles which yielded consistent and remarkable results across various key areas:
- Tailored Email Campaigns for Improved Open Rates: Utilising Klaviyo’s sophisticated segmentation tools, we strategically crafted targeted email campaigns that resonated specifically with distinct audience segments.
- Personalised Content to Enhance Click-through Rates: Harnessing Klaviyo’s ability to produce personalised content, we meticulously curated email communications that deeply resonated with the recipients.
- Automated Workflows to Elevate Conversion Rates: Leveraging Klaviyo’s powerful automation feature, we meticulously devised custom email workflows catering to diverse customer segments.
- Addressing Cart Abandonment: Employing Klaviyo’s tools designed to recover abandoned carts, we strategically reengaged customers who had left items behind in their shopping carts.
- Data-driven Insights: We navigated our marketing strategy using Klaviyo’s comprehensive reporting and analytics tools. These valuable resources guided our decisions, allowing us to fine-tune email campaigns, optimise content, and make well-informed choices based on actionable insights. This strategic use of data played a pivotal role in the ongoing refinement of our marketing approach.
RESULTS
During the initial 30-day period, we accomplished an impressive 56% upsurge in campaign revenue, showcasing the effectiveness of our personalised email campaigns. This achievement was accompanied by a noticeable uptick in click-through rates, a significant 46% increase in flow revenue, and reduction in cart abandonment rates, which further reinforced the impact of our strategy. The culmination of these endeavours resulted in a noteworthy 98.47% surge in combined revenue from email campaigns and flows, underscoring the tangible and positive effects on Decorative Ceiling Tiles’ overall business ROI.
98.7%
Increase in
Email Revenue
56%
Increase in Email
Campaign Revenue
+46%
Increase in Email
Conversion Rate
TAKE THE LION's SHARE OF THE MARKET, ENQUIRE TODAY.
