SEO Case Study for CraftOnline
LION are extremely professional, very responsive but, most importantly, have delivered our business outstanding results. They have achieved in 6 months what our last agency couldn't in over 2 years. Highly recommended.
CONTEXT
CraftOnline is Australia’s largest online craft store stocking over 60,000 SKU’s. When CraftOnline engaged LION they had a problem that is common for many businesses at the level that craft operates. Previously, they had invested in a specialist SEO agency with dated and rigid practices who had poor communication skills, which left CraftOnline to blindly trust the agency for several years hoping for results and a positive ROI. The lack of transparency and poor communication was a hurdle in working towards a common goal, which lead to poor organic search results.
WHAT WE DID
LION established a clear line of communication and worked with the client to determine goals. We split the goals into short-term and long-term plans. LION carried out a detailed total-market research, which not only determined the level of competition that the business will be targeting but also helped CraftOnline to assess their stock orders and new products based on the market demand. After carrying out research, LION’s SEO specialists moved to establish a new naming convention for URLs, completed the onsite optimisation for metadata and moved to select a category focused internal linking structure.
RESULTS
6 months down, LION managed to convert organic search into the channel mwith the best return:
- Organic Traffic Session increased by 81.64%
- Organic New users are up by 85.86%
- Organic eCommerce transactions are up by 58.89%
- Organic Channel Revenue up 68.63% versus the previous 6 months
- Achieved ROI : 21.6
22x
ROI
82%
Increase In
Organic Traffic
+67%
Increase in
Organic Revenue
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