Head of Social Media
LION Digital is an innovative agency that has specialists with over 10 years of experience in digital marketing. They are a team of creative specialists, delivering innovative strategies and campaigns for top tier clients across the Australian market. LION Digital offers services and expertise in a wide range of digital services, including Social Media Marketing, Search Engine Optimization/Marketing, content marketing, and digital transformation with the goal to maximise the investment returns for our clients with the help of our experts.
About this role
As a Head of Social Media, you will be an experienced Senior Marketing and Social Media Manager with a strong background and passion for Digital Marketing and Social Media Marketing strategies. You will have a sound understanding of customers and customer experience with a strategic and data-driven mind. As a Head of Social Media, you will be responsible for developing and implementing our Social Media vision and strategy to organically increase our online presence and drive our marketing and sales performance.
Your responsibilities will be:
- Regularly develop, design and implement new content and strategies to engage audiences and grow social media channels.
- Create highly engaging and appealing visual content in accordance to our brand guidelines.
- Schedule, plan and execute all content necessary for social media.
- Provide excellent customer service by interacting with clients and responding to all enquiries across our major social platforms and email.
- Regularly connect and communicate with industry professionals to establish a vast and strong network.
- Continuously evolve our channels and content strategy through thorough data analysis and drive the company’s performance.
What we are looking for:
- 5+ years experience in a Social Media Manager role – or similar – including experience creating and implementing social media strategies that achieved marketing objectives and delivered successful outcomes
- An extensive knowledge of all major social media platforms for brand-building, including but not limited to LinkedIn, Facebook, Instagram, and others
- A comprehensive knowledge and expertise of eCommerce and digital marketing, including SEO, SEM, PPC, SMM, etc.
- Outstanding data analysis skills – be able to understand social media KPIs, able to track and confidently analyse these results and provide recommendations for improvement
- A responsible, self-driven person who can work independently, yet knows how to communicate effectively with other teams to achieve the set results
- Excellent content writing, spelling and editing skills for social posts, emails and customers’ inquiries
- Strong attention to details and multitasking – ability to efficiently manage multiple tasks and recognise the priorities while delivering quality content on time
- Intermediate skills in photo and video editing (preferred but not essential)
- Advanced knowledge and interest in social trends, desire to develop and improve your skills
What we offer:
- Energetic, high-performance team
- Ability to work remotely
- Healthy environment, diversity and great social culture
- Opportunities to work with some of the biggest companies in the Australian market with a substantial potential
- for global development
- Advanced platforms/tools for higher performance and development at work
If you are someone who supports team spirit, has resilience and aspires to continue learning and developing their skills to drive organic outcomes, you will have incredible success in helping us achieve our progressive growth potentials. In our energetic and high-paced business environment, we appreciate some fun and support everyone within our Pride.
