Content Writer - Premium eCommerce marketing services

Content Writer

Melbourne, Sydney, Brisbane

JOB DESCRIPTION

LION Digital is a new breed of Agency and has a unique model to offer a holistic eCommerce service to their customers. We’re looking for a skilled Email Marketing Specialist with strong knowledge of email platforms, namely Klaviyo. The role will be a dynamic role that allows for exposure to multiple clients concurrently in multiple different eCommerce industries.

Be the key point of contact for clients & competently manage multiple clients simultaneously (up to 10 clients at a single time). Clients are managed by way of phone, Zoom, Asana & Slack.

WHAT YOU WILL BE DOING

  • Manage the delivery of key email marketing services to the client - on time & on budget. Eg. email automation flow build project.
  • Manage the internal Flowstate teams (e.g. scripting or design) with tasks and deliverables required to complete a client project or campaign.
  • Deliver a concise and considered email marketing strategy to the client that addresses their key business & customer needs.
  • Deliver a concise and considered digital marketing strategy to the client (where required) that assists with overall business growth and integration within the email marketing discipline.
  • Have a strong understanding of key eCommerce and email metrics that allows for clear recommendations to improve sales performance.
  • Have a strong understanding of the anatomy of a great email (script, images, mobile design, deliverability and so on).
  • Have the ability to clearly explain key email marketing concepts to our clients when questions are raised.
  • Be able to upsell our email services when a clear client need has been identified, engaging with the client to help them understand the need.
  • Run customer discovery sessions (deep dive into the client’s needs & pain points)
  • Run customer email journey mapping sessions to outline the structure of proposed flows.
  • Setting-up new client accounts in Klaviyo or other major email service providers (ESPs)
  • Migrating data and templates from existing ESP
  • Integrating with the client’s e-commerce platform
  • Creating key customer segments
  • Email template testing (we use Email on Acid)
  • Building & populating email flows
  • Email flow testing
  • Client previews and approvals
  • Building preference pages
  • Campaign ideation and email campaign management

REQUIRMENTS:

  • Experience with major ESPs.
  • Experience with major eCommerce platforms.
  • A proven track record of customer management & success.
  • Knowledge of the key principles of email marketing.
  • A keen eye for detail.
  • The ability to work within a highly systemised environment.
  • The ability and desire to improve systems where improvements are seen.
  • Design & copywriting knowledge is advantageous.

WHO WILL YOU BE DOING IT WITH

You will be working in a growing company that only works with big brands and market leaders in their industry. We continuously invest in research & development of new technologies and new aspects of Online Marketing & Branding. This allows us to provide the Australian Market with the latest Digital Marketing solutions and technology required to increase their position as a Market Leader & Online Authority in their industry, through Websites, Branding, Social & Digital Advertising.

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