Activation Specialist (Programmatic & Social Advertising) - Premium eCommerce marketing services

Activation Specialist (Programmatic & Social Advertising)

Sydney, Melbourne, Brisbane

JOB DESCRIPTION

The Activation Specialist (Programmatic & Social Advertising) is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.

  • Experience working with programmatic and social platforms with good foundational skills and knowledge of how to drive results for brands.
  • Social media advertising across a broad range of platforms
  • Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.

JOB RESPONSIBILITIES:

  • Execute and refine performance marketing campaigns, focusing on targeted platforms including the Google Marketing Platform (DV360, GTM), Meta, TikTok, Amazon Advertising, Google Ads, and The Trade Desk.
  • Manage detailed aspects of campaign setup, optimisation, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
  • Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
  • Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.

REQUIREMENTS:

  • Minimum of 3 years experience in performance marketing, managing budgets $3k - $20k+ per month (ideally experience in ecommerce, SaaS or Marketplaces).
  • Knowledge of the Google Marketing Platform, including Search Ads 360 (SA360), Display & Video 360 (DV360), and Google Tag Manager (GTM) is desirable.
  • Working knowledge in programmatic and social platforms, such as Meta (Facebook and Instagram), TikTok, Amazon Advertising, Google Ads, and The Trade Desk, demonstrating the ability to effectively manage and optimize campaigns across these channels.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
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