Australian online shopping dipped 10% year-on-year (YOY), which is unsurprising considering the pandemic restrictions in place at the same time last year. However, if we compare to May 2019, online shopping is up 47.5% YOY.
April saw the first significant spike in online growth. Food & Liquor items and Home & Garden purchases more than doubled compared to 2019 and were the only categories that saw a triple-digit increase twice in 2020.
All significant categories saw a decline when compared to May 2020. According to Australia Post, we expect purchase volumes to remain steady through June 2021, as we’ll measure against easing retail conditions akin to those seen in 2020.
Here we share with you data from Australia Post, the results are worth attention as they reinforce the change of the reasons for online shopping among consumers.
