Blog | eCommerce SEO, PPC & Marketing News & Opinion | LION Digital

Our Blog

LION’ eCommerce ROAR – April 2025

In this month’s edition, we're excited to share key insights and updates:

  • 🛍️MARAIS Case Study – Discover how our digital strategy drove success in luxury retail
  • 📊 Get Your GA4 Setup Right – Avoid Costly Tracking Mistakes
  • 🤝 Clearer.io Partnership – Showcasing powerful eCommerce tools
  • 🌟 Titleys’ 5-Star Review – A look back at their review, leading to an exciting service upgrade this month
  • 📈 ROAS vs ROI – Understanding the key differences
  • 🏃‍♂️ Mother’s Day Classic - Join us in supporting a great cause

Read this article

clearer.io – PARTNER SPOTLIGHT

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...

Read this article

ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...

Read this article

LION’ eCommerce ROAR – March 2025

In this month’s edition, we’re excited to share key insights and updates to help you scale and grow. Discover our Global Expansion Service and why now is the perfect time to take your business global. Get inspired by Ledlenser’s success story, showcasing their journey in international expansion. Explore the Klaviyo Growth Accelerator and learn how to unlock new revenue opportunities. Meet Techweave, a game-changer in streamlining operations for scalable growth. Plus, don’t miss the latest episode of eCom Walk & Talk, where Leo Comino addresses the top challenges faced by founders and eCommerce brands.

Read this article

Techweave Joins LION’s Partnership Program to Strengthen eCommerce Solutions

LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office...

Read this article

LION’ eCommerce ROAR – February 2025

In this month’s edition, we explore how our Klaviyo opportunity analysis is helping eCommerce brands optimise their email and SMS strategies, share the strategies behind Pro Speed Racing’s digital transformation, and highlight how SI Retail’s tailored retail solutions are bringing brands’ visions to life in-store. We also dive into the essential foundations for building scalable, high-performing eCommerce platforms to ensure long-term success.

Read this article

eCommerce Website Design and Development Foundations

The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate site layout, a well-organised page hierarchy, and landing pages that grab attention and drive sales. You’ll also need smart eCommerce customer segmentation models to personalise the shopping experience. Let’s break down each of these in detail.

Read this article

LION’ eCommerce ROAR – January 2025

In this month’s edition, we explore how to unlock Amazon’s full potential as Australia’s top marketplace, the strategies that drove a 294% MoM growth and a 7300% SMS revenue increase for Nutrition Warehouse, and how our partnership with Yotpo is helping brands build stronger customer connections. Plus, we dive into the key foundations for eCommerce scalability to ensure long-term success in 2025 and beyond.

Read this article

eCommerce Foundations and Marketing Strategies for Improved Scalability and ROI

A well-planned eCommerce digital marketing strategy can help businesses build a scalable eCommerce platform that supports growth and improves ROI. By focusing on eCommerce scalability and performance and prioritising scalable eCommerce architecture and solutions early on, businesses ensure that their infrastructure is better equipped to manage those challenges, ultimately driving sustainable growth and profitability as they evolve. 

Read this article

LION’ eCommerce ROAR – December 2024

As 2024 winds down, we’re proud to reflect on a year filled with growth, collaboration, and impactful results. This special edition revisits our standout content—service highlights and client Case Studies that drive our passion and success. Whether seeing them for the first time or you’re refreshing your memory, these articles offer valuable insights to help you drive more growth in 2025.

Read this article