Our Blog

MER vs ROAS: Choosing the Right Metric for eCommerce Growth

The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.

Amazon SEO

Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.

LION’ eCommerce ROAR – April 2025

In this month’s edition, we're excited to share key insights and updates:

• 🛍️MARAIS Case Study – Discover how our digital strategy drove success in luxury retail
• 📊 Get Your GA4 Setup Right – Avoid Costly Tracking Mistakes
• 🤝 Clearer.io Partnership – Showcasing powerful eCommerce tools
• 🌟 Titleys’ 5-Star Review – A look back at their review, leading to an exciting service upgrade this month
• 📈 ROAS vs ROI – Understanding the key differences
• 🏃‍♂️ Mother’s Day Classic - Join us in supporting a great cause

clearer.io – PARTNER SPOTLIGHT

What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...

ROI vs ROAS: Understanding the Key Differences & How to Measure Marketing Success

Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...

LION’ eCommerce ROAR – March 2025

In this month’s edition, we’re excited to share key insights and updates to help you scale and grow. Discover our Global Expansion Service and why now is the perfect time to take your business global. Get inspired by Ledlenser’s success story, showcasing their journey in international expansion. Explore the Klaviyo Growth Accelerator and learn how to unlock new revenue opportunities. Meet Techweave, a game-changer in streamlining operations for scalable growth. Plus, don’t miss the latest episode of eCom Walk & Talk, where Leo Comino addresses the top challenges faced by founders and eCommerce brands.

Techweave Joins LION’s Partnership Program to Strengthen eCommerce Solutions

LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office...

LION’ eCommerce ROAR – February 2025

In this month’s edition, we explore how our Klaviyo opportunity analysis is helping eCommerce brands optimise their email and SMS strategies, share the strategies behind Pro Speed Racing’s digital transformation, and highlight how SI Retail’s tailored retail solutions are bringing brands’ visions to life in-store. We also dive into the essential foundations for building scalable, high-performing eCommerce platforms to ensure long-term success.

eCommerce Website Design and Development Foundations

The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate site layout, a well-organised page hierarchy, and landing pages that grab attention and drive sales. You’ll also need smart eCommerce customer segmentation models to personalise the shopping experience. Let’s break down each of these in detail.