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As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision...
Read this articleThe Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of your advertising efforts and make smarter strategic and tactical decisions across channels. While they serve different purposes, MER and ROAS may seem similar, so it’s easy to get confused about which one to use. That’s why understanding when and how to apply each metric is essential in the path of driving growth.
Selling on Amazon is becoming more and more competitive; just having a product for sale is no longer enough to succeed. You need to find a way to stand out in crowded markets. This involves leveraging Amazon SEO to make your a product listings rise to the top of Amazon's search results. This guide covers how Amazon search engine optimisation works, as well as the ranking factors, and actionable Amazon SEO strategies to grow your rankings, find more customers, and grow sales. Are you ready to accelerate your revenue growth on Amazon? Read on.
In this month’s edition, we're excited to share key insights and updates:
What does clearer.io provide in a nutshell? Why would an eCommerce client want to use your services? “Discover smart growth...
Digital marketers commonly consider many granular marketing metrics that reflect most of the indirect campaign success indicators. However, digital marketers...
In this month’s edition, we’re excited to share key insights and updates to help you scale and grow. Discover our Global Expansion Service and why now is the perfect time to take your business global. Get inspired by Ledlenser’s success story, showcasing their journey in international expansion. Explore the Klaviyo Growth Accelerator and learn how to unlock new revenue opportunities. Meet Techweave, a game-changer in streamlining operations for scalable growth. Plus, don’t miss the latest episode of eCom Walk & Talk, where Leo Comino addresses the top challenges faced by founders and eCommerce brands.
LION is excited to welcome Techweave as the latest addition to our Partnership Program, bringing their deep expertise in back-office...
In this month’s edition, we explore how our Klaviyo opportunity analysis is helping eCommerce brands optimise their email and SMS strategies, share the strategies behind Pro Speed Racing’s digital transformation, and highlight how SI Retail’s tailored retail solutions are bringing brands’ visions to life in-store. We also dive into the essential foundations for building scalable, high-performing eCommerce platforms to ensure long-term success.
The foundation of a successful eCommerce site comes down to a few key elements. These include intuitive and accessible information architecture (IA) to deliver a clear and easy-to-navigate site layout, a well-organised page hierarchy, and landing pages that grab attention and drive sales. You’ll also need smart eCommerce customer segmentation models to personalise the shopping experience. Let’s break down each of these in detail.